EU Fines Apple $570M for Competition Violations
- BRUSSELS (AP) — The European Union has launched formal investigations into Apple and Meta, alleging that the tech giants are failing to comply with the Digital Markets Act...
- European Commission President Ursula von der Leyen stated that Apple and meta's measures "reinforce the dependence of business users and consumers on their platforms." She added that the...
- Specifically, the EU is scrutinizing Apple's restrictions on app developers informing users about offers outside the App Store.
EU Opens Investigations into Apple, Meta Over Digital Markets Act Compliance
BRUSSELS (AP) — The European Union has launched formal investigations into Apple and Meta, alleging that the tech giants are failing to comply with the Digital Markets Act (DMA), according to EU officials. The investigations focus on concerns that both companies are not adequately allowing users to freely choose services and are possibly stifling competition.
Concerns Over App Store and Advertising Practices
European Commission President Ursula von der Leyen stated that Apple and meta’s measures “reinforce the dependence of business users and consumers on their platforms.” She added that the EU is taking “firm but balanced compliance measures” against both companies, based on clear and predictable norms.
Specifically, the EU is scrutinizing Apple’s restrictions on app developers informing users about offers outside the App Store. Brussels contends that Apple imposes technical and commercial limitations that hinder competition and prevent users from accessing potentially cheaper alternatives. The Commission argues that Apple has not demonstrated that these restrictions are “objectively necessary” and is requiring their removal.

Potential Future Fines for Apple
The EU also warned Apple of potential future fines related to restrictions on alternative app stores for iPhone and iPad users. This includes a 0.5 euro ($0.57) fee that Apple charges developers for using other mobile application stores.
However, the Commission acknowledged that Apple now allows iPhone users to install alternative browsers to Safari and facilitates changes to default settings for calls, call filtering, messaging, keyboards, password managers, and translation services.As an inevitable result, one of the investigations opened against Apple last year has been closed.

Meta’s “Consent or Pay” System Under Scrutiny
Regarding Meta, the EU is challenging the subscription model that required Facebook and Instagram users to pay for personalized advertising. The Commission argues that this “consent or pay” system, implemented in November 2023, prevented users from freely choosing a model that did not utilize their data in a similar way to the payment system.
Meta introduced a new version of the free personalized advertisement model in November 2024, which is currently under review by Brussels. The current sanction applies to the period when the initial model was in affect, from March 2024 (when the DMA took effect) until November 2024.

The commission also resolute that Facebook Marketplace should no longer be considered a large internet platform, as it has fewer than the 10,000 business users per month required by the regulations.
Deadline for Compliance
Apple and Meta now have 60 days to comply with the Commission’s demands. failure to do so could result in daily fines.
(The Associated Press contributed to this report.)
EU vs. Tech Giants: Apple and Meta Face Inquiry Over DMA Compliance
Q: What’s happening with Apple and Meta in Europe?
A: The European Union has initiated formal investigations into Apple and Meta, alleging non-compliance with the Digital Markets Act (DMA). The EU’s primary concern is that these tech giants might not be allowing users to freely choose services and could be stifling competition within the digital market. This stems from how both companies operate within the EU, and if found guilty, they could face fines.
Q: What exactly is the Digital Markets Act (DMA)?
A: The DMA is a set of regulations enacted by the european union to ensure fair competition in the digital market. This regulation aims to prevent large online platforms from imposing unfair conditions on businesses and consumers,essentially leveling the playing field and promoting user choice.
Q: What are the specific concerns regarding Apple’s practices?
A: The EU has expressed concerns over Apple’s restrictions on app developers. Specifically, they are scrutinizing Apple’s policies that may prevent developers from informing users about offers available outside the App Store. The European Commission argues that Apple imposes limitations that hinder competition and may stop users from accessing more affordable alternatives. They’re questioning whether these restrictions are “objectively necessary.”
Q: Has the EU taken any other actions relating to Apple?
A: Yes, the EU has also cautioned Apple about potential future fines linked to limitations on alternative app stores for iPhones and iPads. This includes a €0.50 fee (approximately $0.57) charged to developers for using external mobile submission stores. Though, the Commission has acknowledged that Apple has as permitted iPhone users to install alternative browsers to safari and has made adjustments to default settings for various services. As an inevitable result of these evolutions, one investigation against Apple closed last year.
Q: What is the EU investigating about Meta?
A: Regarding Meta, the EU is challenging their subscription model, including the “consent or pay” system. put in place in November 2023, This system required Facebook and Instagram users to pay for personalized advertising and prevented users from opting for a model that did not use their data in a similar way to the payment system.
Q: What is meta’s response to the investigation?
A: Meta launched a fresh version of its free personalized advertising model in November 2024, which is under review by Brussels. the present sanction pertains to the period from March 2024, coinciding with the DMA’s implementation, until November 2024.
Q: What actions will authorities take regarding Facebook Marketplace?
A: The Commission has decided that Facebook Marketplace should no longer be considered a large internet platform because it has fewer than the 10,000 business users per month required by the latest regulation .
Q: What are the potential consequences for Apple and Meta?
A: Both Apple and Meta must comply with the European Commission’s demands within 60 days. Failure to meet this deadline could lead to daily fines.
Q: How do these investigations affect consumers?
A: These investigations aim to ensure digital markets are competitive and accessible to consumers. By challenging restrictions and practices,the EU seeks to give consumers more choices,potentially including access to better deals and different services.
Q: Where did this facts come from?
A: this report is based on information provided by The Associated Press.
