Eventeam Acquires Keneo to Expand Sports and Event Expertise
- Groupe Eventeam announced the acquisition of Keneo, an agency specializing in sports event consulting, design, and production, announced on October 8.
- The acquisition broadens Eventeam’s capabilities in strategic consulting, international development, bid applications, and the organization of major events.
- With the integration of Keneo, Groupe Eventeam houses three distinct entities with complementary areas of expertise.
Groupe Eventeam announced the acquisition of Keneo, an agency specializing in sports event consulting, design, and production, announced on October 8. The transaction adds a third agency to the group, joining Eventeam Live and Hémisphères to expand its portfolio in sport, brands, and entertainment.
Strategic Expansion in Sports and Entertainment
The acquisition broadens Eventeam’s capabilities in strategic consulting, international development, bid applications, and the organization of major events. Keneo works alongside sports actors, territories, institutions, and rights holders on strategic projects. Following the transaction, former Keneo president Vincent de Bary takes on the role of director general in charge of development.
Groupe Eventeam Integrates Keneo to Expand Agency Expertise
With the integration of Keneo, Groupe Eventeam houses three distinct entities with complementary areas of expertise. Eventeam Live, the group’s historical agency, focuses on audience engagement strategies through hospitality, corporate events, and sports marketing. Hémisphères combines travel packages for major sports and cultural events with traditional travel offerings, while Keneo supplies advisory, design, and production capabilities.
Our ambition is to grow an entrepreneurial house: preserve what makes each agency’s strength, give it additional resources and create useful cooperation for our clients’ projects.
Igor Juzon, president and chief executive officer of Groupe Eventeam
Management stated that each agency will maintain its individual identity, operational know-how, and client proximity while sharing resources and operational cooperation. The corporate structure targets four main goals: positioning the group among French and European leaders in large-scale events and entertainment, establishing partnerships with public authorities and public actors, growing within the sports market, notably professional, and integrating new expertises through continued expansion.