Exor & Redbird: Juventus & Milan Ownership Explained
- This text compares the financial approaches and outcomes of the ownership groups behind Juventus (Juve) and AC Milan (Milan): Exor (Juve) and Redbird (milan).
- * Treats Juve as a key asset: Exor views Juventus as a strategically important investment.
- * Different Path: Redbird's approach to Milan differs from Exor's.
Analysis of Juventus (Juve) and MilanS Ownership & financials
This text compares the financial approaches and outcomes of the ownership groups behind Juventus (Juve) and AC Milan (Milan): Exor (Juve) and Redbird (milan). Here’s a breakdown of the key points:
Exor (Juventus – Juve):
* Treats Juve as a key asset: Exor views Juventus as a strategically important investment.
* Meaningful Investment: Since 2007, Exor has invested a considerable 715 million euros into Juve, with an additional 30 million recently and plans for up to 110 million more in a capital increase. This totals over 745 million.
* Financial Losses: Despite the investment, Juventus has accumulated losses of 847 million euros over the last 5 years.
Redbird (Milan):
* Different Path: Redbird’s approach to Milan differs from Exor’s.
* Investment primarily to Elliott: Of the 825 million euros Redbird invested, a large portion (770 million) went to elliott Management for the purchase of the club.Only 55 million actually went directly into Milan’s operating funds. An additional 489 million remains tied up in a “Vendor Loan.”
* Profit Participation: Redbird Milan is structured to participate in profits.
* More Financially Stable (Currently): While Redbird has invested a similar total amount,Milan hasn’t experienced the same level of losses as Juventus in the recent past.
Key Comparison:
The article highlights a crucial difference: Exor has directly injected significant capital into Juventus’ operations, even while the club has been losing money. Redbird’s investment was largely a transaction to acquire the club from Elliott, with a smaller amount directly benefiting Milan’s finances.
In essence: Exor is actively funding juve’s operations despite losses, while Redbird’s investment was primarily a change of ownership with a focus on future profitability.
