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Exploring AI in African Music: The Rise of Virtual Artist Mya Blue

Exploring AI in African Music: The Rise of Virtual Artist Mya Blue

November 17, 2024 Catherine Williams World

Mya Blue: An AI-Powered Virtual Singer

Mya Blue is a virtual singer created by Nigerian musician and producer Eclipse Nkasi. Mya describes herself as someone who loves music and seeks to explore different sounds. On her Instagram, she states, “I may not be human but I sing from my soul.” She features in Nkasi’s remix of “Joromi,” a classic song by the late Nigerian artist Sir Victor Uwaifo.

Concerns About AI in Music

Mya Blue and Nkasi aim to address fears surrounding AI’s impact on the music industry. High-profile artists like Billie Eilish and Nicki Minaj have criticized AI tools for allegedly stealing artists’ voices. There are worries about how AI will affect African music, particularly because AI often uses data from Western sources, which may overlook African cultural heritage.

Opportunities and Threats

Despite the concerns, many African artists see opportunities in AI. Nkasi believes that the early adoption of AI in Africa can be beneficial. He notes that rather than abolishing AI, it is better to find effective ways to use it. He has already produced the first AI-powered music album in Africa, “Infinite Echoes,” and uses AI primarily to create samples.

However, some artists worry about cultural appropriation. Kenyan producer Tabu Osusa warns that AI might use African sounds without recognition, leading to unfair benefits for others while African creators remain uncredited.

Impact on African Music

A report by Creatives Garage highlights the anxiety among Kenyan musicians regarding AI. They fear losing control over their creativity to those profiting from it. The study also suggests that AI could threaten traditional music culture, as access to recorded sounds might discourage local artists from learning traditional instruments.

For emerging artists in poorer communities, access to technology remains a challenge. Without devices or internet, pursuing a music career becomes even tougher.

Data Challenges and Cultural Diversity

AI struggles to accurately represent African music due to limited local data. Nkasi encountered issues with Mya Blue’s imagery, which did not reflect African culture. He sees this as an opportunity for human contribution, emphasizing that while AI may not capture detailed African sounds, it opens the door for authentic musicianship.

Emmanuel Ogala, leading an AI company, believes AI can help archive Africa’s diverse music heritage. He highlights the complexity of African music and its need for better representation.

Conclusion

As AI technology grows, African musicians, producers, and researchers agree on the importance of investment in data infrastructure. They recognize that embracing AI is crucial to maintaining control over their talent and heritage.

Mya Blue has ambitions for recognition. In a recent Q&A, she expressed a desire to resonate with people through music, leaving the question of awards open. As AI continues to shape the music landscape, both opportunities and challenges lie ahead for African artists.

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