Chinese Internet Celebrity “Crazy Little Yang”⁤ Promotes “Hong Kong Meicheng Mooncakes” on⁣ Douyin

Chinese internet celebrity “Crazy Little Yang” recently promoted “Hong Kong Meicheng⁢ Mooncakes”‌ on Douyin, a popular Chinese social media platform. The promotion was‌ done in collaboration with Hong Kong star Eric Tsang, who appeared⁤ in the live broadcast room to promote the product.

Xiao ⁣Yang, also⁤ known as the “Big Brother of Douyin,” ​has over 100 million fans on the ⁤platform‌ and has become a prominent figure‍ in Chinese live streaming. He claimed that the “Hong Kong Meicheng Mooncakes” ⁢were a high-end product from Hong Kong, containing black truffle and⁣ prepared by a Michelin master.

However, reports from⁤ mainland ⁤and Hong Kong media outlets, such⁤ as Jimu‍ News and Hong Kong⁤ 01, revealed ‌that the product was actually ⁤a mainland product⁤ with no stores in Hong Kong. The mooncakes were sold out in the live broadcast room, with three boxes costing RMB 99 (approximately NT$450), significantly cheaper​ than famous Hong ⁤Kong mooncakes.

The product’s packaging and name⁤ were reminiscent of Hong Kong’s famous Maxim’s mooncakes, carrying the aura⁢ of “Hong Kong” and packaged as a classic high-end mooncake. According ‌to information from a⁤ third-party manufacturer platform, the sales of Hong ⁣Kong Meicheng mooncakes on Douyin exceeded 50 million⁢ yuan in the ‌past 30 days,⁣ rivaling​ the sales of Maxim’s.

Zeng‍ Zhiwei, a Hong Kong⁢ celebrity, also appeared in ⁣the live broadcast room, promoting the product alongside ‍Xiao Yang. However, the true “regional identity” of the “Hong Kong mooncakes” has been⁣ widely questioned,⁤ with many netizens from Hong Kong and China expressing skepticism about the product’s origins.

An ​investigation by Tianyancha APP‌ revealed that the brand operator of Hong Kong Meicheng mooncakes is ⁢Guangzhou ‌Meicheng Food Co., Ltd., which ⁢is affiliated with Hong Kong Meicheng Food Group Co., Ltd. Although the ‌company is registered in ‍Hong​ Kong,⁣ the product cannot be found on Hong Kong’s largest online shopping platform, ‌HKTVmall.

Customer service staff from ⁤Meicheng ​confirmed that the company has‍ no ⁤stores in Hong Kong and⁣ that the product is produced‍ in Guangzhou and Foshan. The⁣ “Hong Kong Meicheng”‌ trademark applied by the company in 2022 was rejected and is ‍currently under review.

Lawyer Chen Zhen⁣ from Henan Zejin Law Firm stated that if the product’s origin does not match the advertising⁣ and physical identification, it ‍may ​constitute⁢ fraud, and ⁤consumers have ​the right to demand ⁣compensation.

The incident has sparked ridicule among netizens, with many expressing⁣ amusement at the fact that the product, which has ⁢a monthly sales ​of 50 million yuan, cannot be bought in Hong Kong. The topic has gained significant attention ​on ‌social media, with over⁤ 120 million views on ⁢Weibo.