Exposed: The Dark Side of ‘Internet Celebrity Doctors’ – Unqualified, Unregulated, and Putting Lives at Risk
- In recent years, Internet medical science popularization has become popular, and more and more doctors have stepped into the camera to spread knowledge and help the public improve...
- On a short video platform, if you enter the word "doctor" in the search box, a series of related accounts will be listed in the "User" column.
- Gong Honghai shows that he has 2.6 million followers and is certified as a cardiologist at Feicheng Traditional Chinese Medicine Hospital in Shandong Province.
Investigation of ‘Internet celebrity doctors’ on short video platforms
Table of Contents
- Investigation of ‘Internet celebrity doctors’ on short video platforms
- Introduction
- Assistant live broadcast to divert traffic from the main account to the secondary account or WeChat
- Hospital with fake certification information “no such person”
- Doctors are keen on “all-round popular science” and are accused of “skirting the edge” of cross-disciplinary studies
- Some accounts violated regulations by live-streaming sales and posting “secret ads” to promote drugs
- Conclusion
Introduction
In recent years, Internet medical science popularization has become popular, and more and more doctors have stepped into the camera to spread knowledge and help the public improve their scientific understanding of physical health.
Assistant live broadcast to divert traffic from the main account to the secondary account or WeChat
On a short video platform, if you enter the word “doctor” in the search box, a series of related accounts will be listed in the “User” column. Most of these accounts are those that have passed hospital qualification certification and real-name authentication.
Hospital with fake certification information “no such person”
On a short video platform, the account of @民事科Dr. Gong Honghai shows that he has 2.6 million followers and is certified as a cardiologist at Feicheng Traditional Chinese Medicine Hospital in Shandong Province.
Doctors are keen on “all-round popular science” and are accused of “skirting the edge” of cross-disciplinary studies
New Huanghe reporters have conducted investigations over the past few days and found that on many short video platforms, many doctors’ accounts publish some popular science short videos when they are not live broadcasting, but the content is not limited to the vertical professional field in which the doctor is engaged.
Some accounts violated regulations by live-streaming sales and posting “secret ads” to promote drugs
During the investigation, the reporter found that some doctors’ accounts showed that they had passed the V authentication and were wearing surgical gowns or white coats, but the location of their hospitals and their IP addresses were not in the same city, making it difficult for users to distinguish the authenticity.
Conclusion
The investigation found that some “Internet celebrity doctors” on short video platforms have inconsistent certification, cross-disciplinary “skirting”, and engage in illegal sales and other chaotic activities.