F1 2025: Key Numbers & Predictions for a Packed Season
- Here's a summary of the key facts from the provided text,broken down into Social Media Performance and Commercial Growth:
- * Overall Growth: Formula 1 experienced meaningful social media growth in 2024.
- * Partner Increase: The number of F1 partners nearly tripled from 2020 (12 to 31).
Formula 1: A Year of Growth & Commercial Success – Key Takeaways
Here’s a summary of the key facts from the provided text,broken down into Social Media Performance and Commercial Growth:
Social Media Performance:
* Overall Growth: Formula 1 experienced meaningful social media growth in 2024.
* Platform Breakdown:
* TikTok led the way with a 40% increase in followers.
* Facebook (51%), and Instagram (25%) also performed well.
* Chinese platforms (Weibo, WeChat, Toutiao, Douyin) grew by 35%.
* Record engagement: The Abu Dhabi season finale saw the highest ever impressions and engagements across Instagram, X, TikTok, YouTube and Facebook.
* YouTube Highlights: YouTube highlights grew 33% year-on-year.
* Passenger Princess Series: The series with Amelia Dimoldenberg generated 263 million views across all channels.
* TikTok Success: The Miami Grand Prix drivers’ parade reached 12 billion views on TikTok, becoming the most-viewed content ever on the platform for F1 and the most popular partner content on Instagram.
Commercial Growth:
* Partner Increase: The number of F1 partners nearly tripled from 2020 (12 to 31).
* New Partnerships:
* LVMH Group: Nine brands secured partnership designations.
* Lego: Continued viral activations.
* allwyn & ALT Sports Data: Signed on as official partners, signaling a push into betting.
* Barilla: Official partner at the Bahrain Grand Prix.
* PwC: Official consulting partner.
* Disney (mickey and Friends): collaboration starting in 2026, with activations throughout 2024.
* PepsiCo: Multi-year deal until 2030 (Sting Energy, Gatorade, Doritos).
* Pottery Barn Kids & Teen: Licensing deals.
* Fortnite & Uno: F1 integration and officially-licensed versions.
* T-Mobile: Regional 5G innovation partner from 2026.
* MSC Cruises & Heineken: Continued global partnerships.
In essence, 2024 was a highly successful year for Formula 1, demonstrating ample growth in both its digital reach and commercial partnerships.