F1 Drivers to Use Lego Minicars at British Grand Prix
- Formula 1 drivers will participate in a Lego-themed drivers’ parade at the British Grand Prix this weekend, following a similar event at last year’s Miami Grand Prix.
- The minicars, each designed to reflect the driver’s personal style and team colors, were created by 20 designers working under the supervision of Lego’s creative team.
- The drivers’ parade at Silverstone will take place before the British Grand Prix, which is scheduled for Sunday, July 5.
<>
Formula 1 drivers will participate in a Lego-themed drivers’ parade at the British Grand Prix this weekend, following a similar event at last year’s Miami Grand Prix. All 22 drivers are set to take to the Silverstone Circuit in custom-built minicars constructed from 28,000 Lego bricks, according to Motorsport.com. The initiative, organized by the Formula 1 team in collaboration with Lego, marks the second consecutive year that drivers will use the iconic plastic bricks for the pre-race parade lap.
The minicars, each designed to reflect the driver’s personal style and team colors, were created by 20 designers working under the supervision of Lego’s creative team. Each vehicle requires approximately 28,000 bricks to assemble, with the project spanning several weeks of preparation. The initiative aims to engage fans through a blend of motorsport tradition and playful innovation, a strategy that proved popular during the Miami GP’s debut in 2025. Motorsport.com reported that the Lego parade at Miami generated significant social media buzz, with over [unspecified] views across platforms like Instagram and TikTok.
What Happens Next?
The drivers’ parade at Silverstone will take place before the British Grand Prix, which is scheduled for Sunday, July 5. The event is part of Formula 1’s broader efforts to enhance fan engagement through unique pre-race activities. While the primary focus of the weekend remains the competitive racing, the Lego parade underscores the sport’s commitment to entertaining audiences beyond the track. A Formula 1 spokesperson confirmed the details, stating, “This year’s parade builds on the success of last year’s event, offering fans a fresh and creative way to connect with the drivers and teams.”
The use of Lego bricks for the parade lap is not without precedent in motorsport. In 2022, the Monaco Grand Prix featured a similar initiative where drivers showcased miniature replicas of their cars, though the scale of this year’s project is significantly larger. The collaboration between