F1 & Whispering Angel: Official Rosé Partnership
- Formula 1 has announced that Whispering Angel, the rosé wine from Château d’Esclans, will be the official rosé of Formula 1.
- Whispering Angel has been a presence in Formula 1's Paddock Club for 15 years.
- The partnership aims to integrate Whispering Angel's elegance into the Formula 1 atmosphere.
Formula 1 speeds into a complex new partnership, naming Whispering Angel as its official rosé. This collaboration elevates the luxury experience for fans, building on Whispering Angel’s 15-year presence in F1 hospitality. The rosé,celebrated for its crisp taste,will be a signature feature at key races throughout the 2025 season,including Silverstone,Monaco,and Las Vegas. This strategic alliance underscores Formula 1S commitment to delivering premium experiences alongside brands like Moët & Chandon. Learn how News Directory 3 is keeping up with all the latest developments in Formula 1. Discover what’s next for this elegant pairing on and off the track.
Formula 1 Names Whispering Angel Official Rosé
Updated June 09, 2025
Formula 1 has announced that Whispering Angel, the rosé wine from Château d’Esclans, will be the official rosé of Formula 1. This partnership builds upon formula 1’s existing agreement with Moët Hennessy,a division of LVMH.
Whispering Angel has been a presence in Formula 1’s Paddock Club for 15 years. The formal designation aligns it with other LVMH brands already partnered with Formula 1, including Moët & Chandon and Belvedere Vodka. This collaboration underscores Formula 1’s focus on delivering a premium experience to its global audience, blending the thrill of motorsport with luxury lifestyle.
The partnership aims to integrate Whispering Angel’s elegance into the Formula 1 atmosphere. Following successful activations at races in Miami, Imola, Monaco, and Barcelona, the rosé will be featured in hospitality areas at events including Silverstone, Spa, Budapest, Zandvoort, Monza, Singapore, Austin, Mexico City, São Paulo, and Las Vegas.
“Today is another special moment for our landmark partnership with LVMH as we welcome Whispering Angel to the Formula 1 family as the Official Rosé Partner,” said Emily Prazer, chief commercial officer at Formula 1. “This perfect partnership brings together the pinnacle of motorsport with a brand known for its sophistication, elegance, and excellence and unites us on our joint mission to deliver fantastic experiences for our fans. This season we have already seen Whispering Angel integrate seamlessly into our exclusive hospitality areas, and together we will deliver moments that further define Formula 1 as the standard bearer for luxury in sport and entertainment.”
Sacha Lichine, founder and CEO of Whispering Angel, said, “Having been served in the F1 Paddock Club during the past 15 years, we are thrilled to bring Whispering Angel to the next level through this exciting partnership while accelerating towards the Chequered Flag and crossing the Finishing Line.”
Founded in 2006,Whispering Angel is produced by Château d’Esclans in provence,France. The rosé, made from Grenache, Cinsault, and Rolle grapes, is known for its pale color and crisp taste. It is indeed now available in over 100 countries.
This partnership reinforces Formula 1’s position as a platform for brands seeking to engage a global audience, joining partners such as pepsico, MSC Cruise, PwC, and Disney.
What’s next
Whispering angel will continue to be prominently featured at Formula 1 races throughout the 2025 season, enhancing the experience for fans in premium hospitality areas. The Formula 1 partnership highlights the sport’s commitment to aligning with luxury brands.