Facebook, YouTube, Google to Pay 33 Million Euros in Taxes
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Taxpayers reminded too declare income from platforms like Meta, YouTube, and Google.
Albania‘s tax administration is emphasizing the need for individuals to declare income earned through social media platforms when submitting their DIVA 2024 tax declarations.
Preliminary reviews by the tax administration indicate that approximately 33 million euros in income earned by individuals through platforms such as Meta (including Facebook), YouTube, and Google should be included in DIVA 2024 declarations.
The deadline for submitting DIVA 2024 is April 1.While the standard deadline is March 31, it has been extended due to a public holiday.
According to the tax administration, Preliminary reviews at banks provide around 33 million euros in income from private individuals for the platforms Meta, Facebook, YouTube, Google etc.
Taxpayers are urged to accurately declare this income in their DIVA 2024 submissions. The final date for the delivery of Diva 2024 is April 1,
officials stated.
who Needs to File?
The obligation to file DIVA applies to both resident and non-resident individuals whose gross annual income exceeded 1.2 million Lekë in 2024. Additional criteria include:
- Holding at least two jobs during the tax year.
- Earning income from other sources exceeding 50 Lekë annually for which withholding tax was not applied.
The annual income declaration is pre-filled with data on gross annual income from salaries or premiums from employment relationships, along with the calculated income tax.
Threshold Change
With the implementation of the Income Tax Act, all individuals with a gross annual income exceeding 1.2 million lekë in 2024 are required to complete DIVA. The previous threshold was 2 million Lekë.
This lower threshold is expected to increase the number of new filers by more than 70 people.
Key Dates
the submission deadline has been moved to April 1, extending it from the original date of March 31.
Are you earning income from social media platforms? This comprehensive guide provides essential details about Albania’s DIVA 2024 tax declaration, focusing specifically on income from platforms like Meta, YouTube, and Google. Stay informed to ensure your tax filings are accurate and compliant. Remember, teh content below is based on the information available as of March 29, 2025.
Key Questions and Answers About DIVA 2024
What is DIVA 2024 and Why is it Important?
DIVA (Annual Income Declaration) is the annual income declaration form used in Albania. It’s crucial for all taxpayers who meet specific income thresholds and criteria. The declaration helps the tax administration monitor and assess individual income, ensuring fair taxation and compliance with the Income Tax Act. Accurately declaring your income, including that from social media, prevents potential penalties and ensures you are meeting your tax obligations.
Who Needs to File DIVA 2024?
The obligation to file DIVA applies to both resident and non-resident individuals who meet certain criteria based on their 2024 income. Individuals with any of the following criteria are required to file:
- individuals whose gross annual income exceeded 1.2 million Lekë in 2024.
- Individuals holding at least two jobs during the tax year.
- Individuals earning income from othre sources exceeding 50 Lekë annually for which withholding tax was not applied.
Albanian tax authorities are specifically focusing on income earned through social media platforms to ensure accurate tax declarations. This includes platforms like Meta (Facebook and Instagram),YouTube,and Google. The tax administration is reviewing data across various financial institutions to identify income from these platforms. Preliminary reviews by the tax administration indicate that approximately 33 million euros in income earned by individuals through these platforms should be included in DIVA 2024 declarations.
Taxpayers should declare all income earned through platforms like Meta (Facebook and Instagram), YouTube, and Google. This includes, but is not limited to, income from:
- monetization from Ads
- Affiliate Marketing
- Sponsored Content
- Direct Payments
What is the Deadline for Filing DIVA 2024?
The submission deadline for DIVA 2024 has been extended. The final date to submit your DIVA 2024 declaration is April 1. This extension provides taxpayers with a little extra time, but it’s important to file quickly to avoid any potential complications and penalties.
What are the Key Takeaways Regarding DIVA 2024?
Here’s a summary of the essential information for DIVA 2024:
| Category | Details |
|---|---|
| Focus | Declaring social media income: Meta (Facebook, Instagram), YouTube, Google |
| Threshold | Gross annual income exceeding 1.2 million Lekë in 2024. |
| Deadline | April 1 (extended from March 31). |
| Consequences | Failure to declare income can lead to penalties. |
Additional Resources
For the most up-to-date information and specific instructions,please refer to the official website of the Albanian tax administration. You may also reach out to a tax professional for personalized advice.