Fanatics & Inter Milan: 10-Year Partnership
- Fanatics, a major player in sports merchandising and e-commerce, has forged a 10-year partnership with Internazionale (Inter Milan), the Italian soccer club.
- The collaboration seeks to amplify the soccer club’s merchandising and licensing efforts both in Italy and worldwide.
- Fanatics will oversee the partnership from its Italian headquarters in Milan, which includes a commerce office, collectibles division, and a warehouse.
Fanatics and inter Milan have joined forces in a groundbreaking 10-year deal, aiming to revolutionize the soccer club’s global merchandising and e-commerce. This strategic partnership will leverage Fanatics’ expertise to expand Inter Milan’s reach through exclusive collections,localized designs,and enhanced fan experiences. The partnership will see Fanatics manage merchandising from its Milan headquarters, promising an expanded online presence. This initiative focuses on connecting with the club’s global fanbase of over 530 million, offering them exciting ways to engage with their team. News Directory 3 is following this story. Discover what’s next for Inter Milan as they gear up for the FIFA Club world Cup.
Fanatics to Manage Inter Milan’s merchandising in New Deal
Updated June 12, 2025
Fanatics, a major player in sports merchandising and e-commerce, has forged a 10-year partnership with Internazionale (Inter Milan), the Italian soccer club. The agreement aims to enhance Inter Milan’s global reach through expanded e-commerce, manufacturing, and in-person retail services.
The collaboration seeks to amplify the soccer club’s merchandising and licensing efforts both in Italy and worldwide. Inter Milan aims to connect with its extensive global fanbase by offering exclusive collections, localized designs, and a seamless shopping experience. This strategic alliance leverages Fanatics’ expertise to improve product availability and cater to the diverse preferences of Inter fans worldwide, solidifying its brand on an international stage through strategic sports merchandising.
Fanatics will oversee the partnership from its Italian headquarters in Milan, which includes a commerce office, collectibles division, and a warehouse. This setup ensures comprehensive coverage of the Italian and broader European markets.
Inter hopes to tap into Fanatics’ global e-commerce network, which has established the company as a dominant force in sports merchandising, particularly in soccer.
Lorenzo Forte, chief executive of Fanatics Italy, acknowledged the importance of the deal. “Inter means everything to its fans, and we understand the responsibility that this deal brings,” Forte said. “Our team in Italy will be laser-focused on delivering for this passionate fanbase,providing an outstanding service and creating exciting new ways for them to connect with their club.”
inter boasts a global fanbase of over 530 million people who are interested in our brand and ranks as the second fastest-growing European club since 2020.
Giorgio Ricci, chief revenue officer, Inter Milan
Inter’s chief revenue officer Giorgio Ricci emphasized the importance of connecting with fans globally. “As our international presence continues to expand across every continent, it has become increasingly important for us to stay connected with our fans, wherever they may be,” Ricci said. He added that the partnership with Fanatics will transform Inter’s retail presence, especially internationally.
Fanatics also has a long-term agreement with Juventus, another Serie A team, extending through the 2034-35 season. Additionally, they have an e-commerce arrangement with AC Milan that began in April 2023.
What’s next
Both Inter Milan and Paris Saint-Germain are scheduled to participate in the upcoming FIFA Club World Cup in the US, starting this weekend.