FanDuel Sports Network: Genius Brand Partnership Boosts Reach
Here’s a breakdown of the key information from the provided text:
Main Partnership:
* Genius Sports and FanDuel Sports Network have entered into a partnership.
* Genius’ Smart Content Platform (ICP) software will be used during NBA and WNBA coverage on FanDuel Sports Network.
* Purpose: to provide “premium, in-game ad inventory” for brand partners across linear, digital, and streaming platforms.
Key Features & data:
* The ICP provides data points brands can utilize, including:
* Player ID
* Shot Probability
* Shot and Defender Distance
* Heat Maps
* This is powered by Genius IQ AI and sports data platform.
Scope of the Deal:
* Covers over 300 NBA games per season and WNBA action.
* FanDuel Sports Network has rights agreements with 13 NBA teams and 2 WNBA franchises.
* Aims to give brands both local and national reach.
Quotes:
* Sean Conroy (Genius EVP): “Together, we’re creating the first truly unified augmented advertising network in live sports, giving brands the ability to reach fans with relevant, real-time content at the moments that matter most.”
* Jim Keller (FanDuel Sports Network Head of Advertising & Sponsorship Sales): (Quote is incomplete in the provided text, but it’s about pairing Genius’ intelligence with the network’s scale).
Related News:
* Genius Sports recently partnered with Publicis sports to give their clients access to the FanHub sports advertising platform.
In essence,this partnership is about enhancing in-game advertising with real-time data and insights,making ads more relevant and impactful for viewers.