FanDuel Sports Network: Genius Brand Partnership Boosts Reach

Here’s a‍ breakdown of the key information from the provided ⁢text:

Main‍ Partnership:

* Genius Sports and FanDuel Sports Network have entered into a partnership.
* Genius’ Smart Content Platform (ICP) software will⁣ be used during NBA and WNBA coverage on FanDuel Sports Network.
* Purpose: to provide “premium, in-game ad inventory” for ‍brand partners across linear, digital, ⁤and streaming⁣ platforms.

Key Features & data:

* The ICP provides data points brands can utilize, including:
⁣ * Player⁤ ID
⁣ * Shot Probability
* Shot and Defender Distance
‍ * Heat Maps
* This is powered by Genius IQ AI and sports data platform.

Scope of the Deal:

* Covers over 300 NBA ⁤games per ⁢season and WNBA action.

* FanDuel Sports Network has rights agreements with 13 NBA teams and 2 WNBA franchises.

* ⁢Aims to give brands both local and national⁢ reach.

Quotes:

* Sean Conroy (Genius EVP): “Together, we’re creating the first truly unified augmented advertising network in live sports, giving brands the ability to reach fans with relevant, ⁤real-time‍ content at the moments that matter most.”
* Jim Keller ‍(FanDuel Sports Network Head of Advertising & Sponsorship Sales): (Quote is incomplete in⁢ the provided ⁣text, but it’s about ‍pairing Genius’ intelligence with the network’s scale).

Related News:

* Genius Sports recently partnered with Publicis sports to give ⁢their clients access to the FanHub sports advertising platform.

In essence,this partnership is about enhancing in-game advertising with real-time data and insights,making ads ‍more‍ relevant and impactful for viewers.