Fashion Farm Foundation Shines at Paris Fashion Week
HKFG AW25 Exhibition showcases Avant-Garde Fashion with Support from FFF
Table of Contents
- HKFG AW25 Exhibition showcases Avant-Garde Fashion with Support from FFF
- HKFG AW25 Exhibition: Your Questions Answered
- What is the HKFG AW25 Exhibition?
- Who organizes and supports the HKFG AW25 exhibition?
- What is the Fashion Farm Foundation (FFF)?
- What is the HKFG AW25 retail pop-up store?
- Which designers showcased their collections at the HKFG AW25 exhibition?
- What were the highlights of DEMO and KINYAN LAM’s fashion shows?
- What are the design inspirations behind the other participating brands?
- Who are some of the key attendees at the HKFG AW25 exhibition?
The HKFG AW25 exhibition has highlighted the innovative spirit of Chinese Hong Kong designers, drawing attention from the global fashion community. This year’s event features a diverse range of styles, incorporating elements of urban cyberpunk, vintage romanticism, and deconstructionism.
In addition to the displays, FFF (Fashion Farm Foundation) hosted an exhibition that attracted key figures from the fashion world, including international buyers and mainstream media. Attendees engaged in discussions and explored the designers’ concepts for the new season.
HKFG AW25 to Launch Independent Retail Pop-Up Store
The HKFG AW25 event will feature an independent retail pop-up store, scheduled to launch product releases and interactive events in mid-March.This initiative aims to provide consumers with direct access to the latest creations from Hong Kong designers.The retail space will showcase both menswear and womenswear, alongside innovative 3D-printed accessories, offering fashion enthusiasts an immersive shopping experience.
DEMO and KINYAN LAM Lead with Cutting-Edge Fashion Shows
On March 4th, DEMO and KINYAN LAM each presented independent fashion shows, captivating audiences with unique visual concepts and innovative designs.
DEMO’s collection drew inspiration from Hong Kong’s golden era of the 80s and 90s, blending nostalgia with modern elegance to create distinctive fashion silhouettes. The show featured a backdrop reminiscent of classic Hong Kong bus stop signs, symbolizing movement and anticipation, complemented by sandstone flooring to create a textured atmosphere. DEMO incorporated vintage denim, stripes, and plaid fabrics, combined with washing, whiskering, and distressed details, to embody urban imperfection. The brand’s signature floral fabrics and metal embellishments were also revitalized, showcasing timeless appeal across eras. Outerwear pieces, such as trench coats, long overcoats, and patchwork denim jackets, served as visual focal points, presenting a unique blend of strength and softness.
KINYAN LAM’s 2025 Fall/Winter collection was a dreamlike journey through time, intertwining past memories and surreal illusions within the garments. the collection explored the theme of “how we define ourselves in the vast universe,” using light, shadow, texture, and hand-stitched embroidery to imbue the clothing with a dreamy quality. The show’s set design featured semi-circular light boxes, simulating moments of sunlight and guiding viewers from darkness to light, into a mysterious and emotionally charged fashion world.the Volume 3 series employed natural dyeing techniques, adorned with embroidered motifs of stars, figures, and constellations, creating dreamlike visual imagery and transforming the garments into flowing poems.
In addition to DEMO and KINYAN LAM, eight other participating brands presented their stunning 2025 fall/Winter collections, showcasing the diversity of Hong Kong design:
- AENRMOUS: Inspired by the remnants of war, transforming heavy armor into light, soft garments, symbolizing rebirth.
- IP-AXIS STUDIO: Merging cyberpunk aesthetics with street style to create futuristic visual impact.
- JESSE LEE: Blending 19th-century romanticism with modern rebellious spirit, redefining contemporary menswear fashion.
- PONDER.ER: Drawing inspiration from Hong Kong’s urban landscapes, such as bamboo scaffolding and remnants of advertising posters, transforming them into unique fabric textures.
- REDEMPTIVE: Exploring the interactivity of clothing, emphasizing that garments are not just items to wear but mediums for self-expression.
- RHYZEM: Inspired by the Greek goddess Nyx, creating minimalist yet mysterious evening wear.
- REVERIE BY CAROLINE HÃ: Crafting garments like poems, combining fluid silhouettes with handmade details to showcase free artistic aesthetics.
- SWEETLIMEJUICE: Introducing large-size accessories,combining handcrafted techniques with 3D innovation to create highly modern jewelry collections.
FFF Facilitates Reunion of Chinese Hong Kong Designers
The HKFG AW25 exhibition attracted fashion elites from around the globe, including anthony Keung (President and CEO of Fenix Group Holdings Ltd), Kim Bui Collar (Style Director), Bonita cheung (Project Curator of HKFDA), Judy Yau (Divisional Buying Manager of Joyce), Jonathan Lee (Wholesale Director of Seiya Nakamura), alfredo canducci Pais Ferreira (Fashion Photographer), Lily Templeton (Watches, jewelry and Fashion Editor of WWD), Zoé ziyi Liu (International Project Manager of WWD China), Yu Masui (Fashion Influencer), Cherry Mui (style and fashion Content Director of Vogue HK), and Foxla Chiu (Senior Style Editor of Vogue HK). These esteemed guests not only appreciated the work of Hong Kong designers but also engaged in in-depth discussions with brand founders, exchanging international fashion trends. The atmosphere was vibrant.
As its establishment in Hong Kong in 2012, FFF has been dedicated to promoting the growth of the Hong Kong fashion industry. By connecting local fashion designers, cultural workers, and industry professionals, FFF fosters collaboration and actively creates opportunities for Hong Kong designers both domestically and internationally. Professionals from various fields can share their experiences and ideas by participating in fashion shows, lectures, visits, and seminars organized by FFF.
FFF has been preparing the international fashion project HKFG (formerly Fashion Guerilla) since 2013, aiming to provide exposure opportunities for Hong Kong’s promising young fashion brands and promote them on the international stage.During the Spring/Summer and Fall/Winter fashion seasons each year, this project leads Hong Kong brands to showcase their latest collections and participate in trade shows at international fashion weeks, connecting with global fashion buyers and media to expand their fashion business. As early as 2013, HKFG lead Hong Kong brands to participate in Paris Fashion Week for the first time, and has since participated in New York, Singapore, Tokyo, and Shanghai Fashion Weeks.
HKFG AW25 Exhibition: Your Questions Answered
The HKFG AW25 exhibition has recently captivated the fashion world, showcasing the innovative designs of Chinese Hong Kong designers. Here’s everything you need to know about the event, the designers, and the forces behind it.
What is the HKFG AW25 Exhibition?
The HKFG AW25 exhibition is a showcase of Chinese Hong Kong designers’ latest creations for the Autumn/Winter 2025 season. The event highlights the avant-garde spirit and diverse styles of these designers, attracting attention from the global fashion community. The collections feature various elements, including urban cyberpunk, vintage romanticism, and deconstructionism.
Who organizes and supports the HKFG AW25 exhibition?
The Fashion Farm Foundation (FFF) supports and facilitates the HKFG AW25 exhibition. FFF is dedicated to promoting the growth of the Hong Kong fashion industry by connecting local designers, cultural workers, and industry professionals.
What is the Fashion Farm Foundation (FFF)?
FFF’s mission and Activities
The Fashion Farm Foundation (FFF) is a non-profit institution established in Hong Kong in 2012. Its primary goals include:
Promoting Hong Kong Fashion: Dedicated to fostering the growth and recognition of the Hong Kong fashion industry.
connecting professionals: Linking local fashion designers,cultural workers,and industry experts to encourage collaboration.
Creating Opportunities: Actively generating domestic and international opportunities for Hong Kong designers.
Knowledge Sharing: Facilitating the exchange of experiences and ideas through fashion shows, lectures, visits, and seminars.
how does FFF support Hong Kong designers internationally?
Since 2013, FFF has been developing the international fashion project HKFG, formerly known as Fashion Guerilla, to provide exposure opportunities for Hong Kong’s emerging fashion brands. This project helps to promote them on the global stage.
International Fashion Weeks: During the Spring/Summer and Fall/Winter fashion seasons, HKFG leads Hong Kong brands to showcase their latest collections and participate in trade shows at major international fashion weeks.
Global Networking: Facilitates connections with global fashion buyers and media to expand their fashion business.
Global Participation: HKFG has led Hong Kong brands to participate in Paris Fashion Week (first time in 2013), New York, Singapore, tokyo, and Shanghai Fashion Weeks.
What is the HKFG AW25 retail pop-up store?
The HKFG AW25 event includes an autonomous retail pop-up store that launches product releases and interactive events. This pop-up store allows consumers to directly access and purchase the latest designs from Hong Kong designers.
Product Range: The retail space showcases menswear and womenswear and innovative 3D-printed accessories.
Immersive Experience: The pop-up store offers fashion enthusiasts an immersive shopping experience.
Launch Date: Mid-March
Which designers showcased their collections at the HKFG AW25 exhibition?
Several designers presented their collections at the HKFG AW25 exhibition, including:
DEMO
KINYAN LAM
AENRMOUS
IP-AXIS STUDIO
JESSE LEE
PONDER.ER
REDEMPTIVE
RHYZEM
REVERIE BY CAROLINE HU
SWEETLIMEJUICE
What were the highlights of DEMO and KINYAN LAM’s fashion shows?
DEMO
Inspiration: Drew inspiration from Hong Kong’s golden era of the 80s and 90s, blending nostalgia with modern elegance.
Show Setting: The show featured a backdrop reminiscent of classic Hong Kong bus stop signs.
Fabrics and Details: Incorporated vintage denim, stripes, and plaid fabrics with washing, whiskering, and distressed details. Floral fabrics and metal embellishments were revitalized.
key Pieces: Outerwear pieces, such as trench coats, long overcoats, and patchwork denim jackets.
KINYAN LAM
collection Theme: Explored “how we define ourselves in the vast universe,” intertwining past memories and surreal illusions.
Design Elements: Used light, shadow, texture, and hand-stitched embroidery to imbue the clothing with a dreamy quality.
Set Design: The show’s set design featured semi-circular light boxes, simulating sunlight.
Techniques: Employed natural dyeing techniques, adorned with embroidered motifs of stars, figures, and constellations.
What are the design inspirations behind the other participating brands?
| Brand | Inspiration |
| :——————– | :———————————————————————————————————————————————————————————- |
| AENRMOUS | Remnants of war, transforming heavy armor into light, soft garments, symbolizing rebirth. |
| IP-AXIS STUDIO | Merging cyberpunk aesthetics with street style to create a futuristic visual impact.|
| JESSE LEE | Blending 19th-century romanticism with a modern rebellious spirit, redefining contemporary menswear fashion. |
| PONDER.ER | Drawing inspiration from Hong Kong’s urban landscapes, such as bamboo scaffolding and remnants of advertising posters, transforming them into unique fabric textures.|
| REDEMPTIVE | Exploring the interactivity of clothing, emphasizing that garments are not just items to wear but mediums for self-expression. |
| RHYZEM | Inspired by the Greek goddess Nyx, creating minimalist yet mysterious evening wear. |
| REVERIE BY CAROLINE HU | crafting garments like poems, combining fluid silhouettes with handmade details to showcase free artistic aesthetics. |
| SWEETLIMEJUICE | Introducing large-size accessories, combining handcrafted techniques with 3D innovation to create highly modern jewellery collections. |
Who are some of the key attendees at the HKFG AW25 exhibition?
The HKFG AW25 exhibition attracted many fashion elites, including:
Anthony Keung (President and CEO of Fenix Group Holdings Ltd)
Kim Bui Collar (Style Director)
Bonita Cheung (Project Curator of HKFDA)
Judy Yau (Divisional buying Manager of Joyce)
Jonathan Lee (Wholesale Director of Seiya Nakamura)
Alfredo Canducci Pais Ferreira (Fashion Photographer)
Lily Templeton (Watches, Jewelry and Fashion Editor of WWD)
zoé Ziyi Liu (International Project Manager of WWD China)
Yu Masui (Fashion Influencer)
Cherry Mui (Style and Fashion Content Director of Vogue HK)
* Foxla chiu (Senior style Editor of Vogue HK)