Faster Movie Watching: A Growing Trend Among Young Viewers

Young people are watching more movies and television than older generations realize, according to a new report from UCLA’s Center for Scholars and Storytellers. However, the way they’re consuming content is shifting, with a preference for relatable storylines and a growing tendency to watch on personal devices and social media platforms.

The 2025 report, released October 22, 2025, found that 57% of those surveyed between the ages of 10 and 24 said they watch more traditional media than older generations think they do. The study surveyed 1,500 U.S. Participants, with 100 respondents from each age cohort. Data was collected between August 13 and August 25, 2025, using the Qualtrics platform.

Shift in Viewing Habits

While young viewers are engaging with film and television, the method of consumption is evolving. Nearly half of respondents reported primarily watching content on personal devices like tablets, phones, or laptops, rather than traditional televisions. Approximately 78% indicated they “at least sometimes” watch movies and shows via platforms like YouTube and TikTok.

This trend towards digital consumption extends to content discovery. According to research from Quickplay, nearly 71% of Gen Z viewers find recommendations for TV shows and movies through short-form social media content.

Authenticity and Relatability are Key

The UCLA study also revealed a shift in the types of stories that resonate with younger audiences. Unlike last year, when fantasy genres were favored, young viewers now prioritize authenticity and relatability. They are seeking narratives that reflect their own lives, rather than fantastical or aspirational stories about wealth and fame.

Hollywood may think young people care only about social media, but they actually watch more movies and shows than older generations think — and they’d watch more if they felt the content was relatable.

Samantha Masunaga, Los Angeles Times

More than half of the participants (59.7%) expressed a desire for more content centered around friendships. While romantic relationships remain a topic of interest, the study suggests a decreased focus on explicit sexual content.

Social Engagement with Content

The report highlights the social aspect of viewing for this demographic. 53% of young viewers said they discuss TV shows and movies with their friends, significantly higher than the 18.6% who discuss social media. When watching with friends, participants were more than twice as likely to choose a movie (31.2%) over social media (15.6%).

These findings challenge the assumption that younger generations are solely focused on short-form social media content. The UCLA study suggests that traditional media still holds significant appeal, but its presentation and content must adapt to meet the evolving preferences of this audience.