Federer’s Jackpot Investment
- Beyond salaries and endorsements, some sports figures are finding success in the business world.
- Roger Federer, a name synonymous with tennis excellence, has also proven to be a savvy investor.
- Reportedly,Federer,an admirer of the brand,acquired a 3% stake in the company.
Athletes Score Big with Off-the-Field Investments
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Beyond salaries and endorsements, some sports figures are finding success in the business world.
Federer’s winning Investment
Roger Federer, a name synonymous with tennis excellence, has also proven to be a savvy investor. While his on-court earnings totaled EUR 120 million (nearly 3 billion Czech crowns), placing him among the top-earning tennis players behind Novak Djokovic and Rafael Nadal, his investment in the On Running brand has yielded even greater returns.
Reportedly,Federer,an admirer of the brand,acquired a 3% stake in the company. As the face of the brand, he contributed to shoe design and marketing.This partnership saw the company’s value soar to EUR 11 billion (approximately 275 billion Czech crowns). When On Running went public in September 2021, Federer’s share was valued at EUR 330 million, almost triple his career tennis earnings.
Saha’s Post-Football Fortune
louis Saha, a former player for Newcastle, Everton, and Tottenham, took a different entrepreneurial path. After retiring from Lazio in 2013, he founded AxisStars, a company that advises athletes and celebrities on establishing reliable partnerships and sponsorships. The company boasts 550 clients from the sports world alone.
I don’t stop receiving advice. If I could help 100,000 people, it would be the best thing I’ve ever done.
Louis Saha, in an interview with The Guardian
According to reports, AxisStars is currently valued at EUR 5.1 billion (127.4 billion Czech crowns).This significantly exceeds the career earnings of Saha’s former teammate, Cristiano Ronaldo, whose assets are estimated at EUR 714 million. It even surpasses the projected EUR 2.4 billion cost of building a new Manchester United stadium.
Athletes Score Big with Off-the-Field Investments: A Guide too entrepreneurial Success
Many sports stars are achieving significant financial success beyond thier primary careers. This article explores how some athletes are making strategic investments that yield impressive returns.
How Are Athletes Diversifying their Income?
Beyond the salaries and endorsements that define their careers, prosperous athletes are increasingly turning to business ventures and investments to grow their wealth. This offers several advantages:
- Wealth Preservation and growth: Investments provide athletes with opportunities to build long-term wealth and secure their financial future.
- Diversification: Spreading their assets across various ventures reduces financial risk.
- Brand Building: Strategic investments can enhance their personal brand and create new revenue streams.
what are some examples of Athletes Expanding into Business Ventures?
Several athletes have demonstrated astute business acumen, achieving great success in the investment world:
Roger Federer’s Investment in On Running
Tennis legend Roger Federer parlayed his status into a lucrative deal.He invested in the brand On running, contributing to shoe design and marketing.
- Initial Investment: Federer obtained a 3% stake in the company.
- Impact: As On Running’s public profile grew, the company’s value surged to EUR 11 billion (approximately 275 billion Czech crowns).
- Returns: When On Running went public in September 2021, Federer’s share was valued at EUR 330 million, almost triple his career tennis earnings.
Louis Saha’s AxisStars
Former footballer Louis Saha took a different entrepreneurial route, establishing AxisStars after retiring from professional football.
- AxisStars:A company that advises athletes and celebrities on establishing dependable partnerships and sponsorships.
- Clients: AxisStars currently has 550 clients from the sports world.
- Current Valuation: AxisStars is currently valued at EUR 5.1 billion (127.4 billion Czech crowns).
Comparison of Athlete Investments
here’s a comparison of the investment strategies and outcomes of Roger Federer and Louis Saha.
| Athlete | Investment | Type of Investment | Outcome |
|---|---|---|---|
| Roger Federer | On Running | Brand partnership/Equity | Share valued at EUR 330 million |
| Louis Saha | AxisStars | Business Venture | Company valued at EUR 5.1 billion |
Why are athletes successful in business?
Athletes bring a unique set of skills and advantages to the business world which helps them excel:
- Discipline and focus: Successful athletes are accustomed to hard work and goal setting.
- Brand Recognition: Their established names and public profiles grant initial credibility.
- Networking: Familiarity with othre athletes and industry professionals increases networking opportunities.