Feline Frenzy Takes Over: Cat’s Eye ‘Touch’ Challenge Sweeps the Globe
Global Girl Group KATSEYE: Rising Above the Multinational Category
KATSEYE, a global girl group created by Hive and Geffen Records, is making waves in the music industry with their unique blend of talents from around the world. Comprised of six members from Korea, the United States, Switzerland, and the Philippines, the group is gaining significant attention on global platforms such as Spotify, TikTok, YouTube, and Netflix.
Chart-Topping Success with “Touch”
According to Spotify, the world’s largest music streaming platform, KATSEYE’s song “Touch” ranked 171st on the “Daily Top Song Global” chart as of August 31. The song has been steadily rising in the rankings since entering the chart at 198th place on August 27.
In addition, “Touch” has been in the top 10 for 19 days on Spotify’s “Daily Viral Song Global” chart, which ranks songs based on the number of plays and frequency of sharing. This chart is considered an objective indicator of music market trends.
Global Popularity and Chart Success
KATSEYE’s EP ”SIS (Soft Is Strong)” has also entered the US “Billboard 200” chart at 119th place, signaling the group’s global popularity. The EP is aiming for a “chart all-kill” by reaching 6th place on “Top Album Sales” and 1st place on “Emerging Artist” with KATSEYE.
Challenge Craze and Follower Increase
The addictive melody and key choreography of “Touch” have created a challenge craze on short-form platforms. Over 100,000 contents have been uploaded on TikTok imitating the song’s key choreography, and the music video has surpassed 11 million views on YouTube.
The group’s popularity is also reflected in their follower increase. KATSEYE’s followers on major music and SNS platforms have increased by nearly 500,000 in the week from August 21 to 28, from 2.76 million to 3.26 million. The follower increase rate is 18%, with a significant increase on Spotify (32%), Instagram (21%), YouTube (20%), TikTok (17%), and X (formerly Twitter) (10%).
Netflix Documentary Series Success
KATSEYE’s success can also be attributed to the Netflix documentary series “Popstar Academy: Catseye”, which covers the story of their birth. The documentary has entered the “Top 10” of viewership rankings in eight countries/regions, including Netflix Canada, France, Denmark, and Singapore, and has even entered the global integrated rankings.
The documentary depicts the journey of participants in the audition project “The Debut: Dream Academy” by Hive and Geffen Records towards their dreams. It has succeeded in gaining sympathy from viewers by focusing on the training process of the participants rather than the results of the survival show.