Ferrari Unveils Luce: The First Fully Electric Car Designed by Jony Ive
News Context
At a glance
- Ferrari has officially entered the fully electric vehicle market with the unveiling of the Luce, the manufacturer's first fully electric car.
- The vehicle, which the Wall Street Journal describes as a glass-clad electric speedster, is positioned at the top of the luxury market with a price tag of $640,000.
- The development of the Luce involved a design collaboration with Sir Jony Ive and Marc Newson, according to reporting from The Verge and the Wall Street Journal.
Ferrari has officially entered the fully electric vehicle market with the unveiling of the Luce, the manufacturer’s first fully electric car.
The vehicle, which the Wall Street Journal describes as a glass-clad electric speedster
, is positioned at the top of the luxury market with a price tag of $640,000.
The development of the Luce involved a design collaboration with Sir Jony Ive and Marc Newson, according to reporting from The Verge and the Wall Street Journal.
According to Car and Driver, the vehicle is identified as a 2027 model.
The launch marks a significant shift in the company’s product strategy as it transitions from internal combustion engines and hybrid powertrains to full electrification.