FFF and Orange Partner for Mid-2030 Expansion
- * Partnership extension: French soccer's governing body (FFF) has extended its commercial partnership with Orange (a telecoms operator) until May 2030.
- * Philippe diallo (FFF President): The FFF aims to double the number of registered female players by 2030, and Orange's support is crucial to achieving this.
- * Equipment Provision: Orange provides equipment to over 200 amateur clubs, including 100 women's teams.
Here’s a breakdown of teh key data from the provided text:
Key Deal Points:
* Partnership extension: French soccer’s governing body (FFF) has extended its commercial partnership with Orange (a telecoms operator) until May 2030.
* Sponsorship Scope: Orange will continue to sponsor all French national soccer teams – men’s, women’s, and youth.
* Equal Focus: the deal is structured with a 50/50 split in focus and financial commitment between men’s and women’s soccer.
* Grassroots Support: The partnership extends beyond the national teams to include grassroots and amateur soccer.
* Previous Deal Value: The previous agreement (June 2022) was valued at $6.5 million annually by GlobalData Sport (running to mid-2026).
Key Quotes & Objectives:
* Philippe diallo (FFF President): The FFF aims to double the number of registered female players by 2030, and Orange’s support is crucial to achieving this.
* Jérôme Hénique (orange France CEO): The partnership aims to create a fairer and more equal playing field in soccer, with equal financial commitment to men’s and women’s growth.
Orange’s Current Activations:
* Equipment Provision: Orange provides equipment to over 200 amateur clubs, including 100 women’s teams.
* Digital Education: Orange supports digital education initiatives through the FFF’s educational program.