FIBA French Distribution: BeIN Sports Secures Four-Year Deal

FIBA French Distribution: BeIN Sports Secures Four-Year Deal

November 8, 2025 David Thompson - Sports Editor Sports

Here’s a breakdown of the key ⁢information from the provided text:

Key Partnership:

* FIBA (global basketball governing​ body) and BeIN Sports (French pay-TV) have entered into a multi-year broadcast partnership.
* ⁤ Duration: Four years, starting instantly and⁢ running through 2029.

Coverage:

* All FIBA major tournaments: ⁤ Including the 2026 Women’s⁣ World ⁤Cup and 2027 Men’s‌ World Cup.
* ⁤ Qualifiers: For both the men’s ‌and women’s World Cups.
*⁣ ⁣ EuroBasket: Regional men’s and women’s editions ⁣(through 2029).
* Youth-category fixtures: Select games will​ also be included.
* Starts: ⁣ With the FIBA World ​Cup qualifier against Belgium on November 28th.

Significance:

* ​ Strong ‌Position in France: This⁢ deal, combined with a previous agreement with⁣ TF1, ⁢gives FIBA a strong broadcast presence in the French​ market.
* ⁢ Existing Relationship: BeIN​ Sports previously broadcasted the 2025 EuroBasket.
* ​ ‌ Popularity of Basketball in France: France has a strong national‌ team with a significant number of NBA players (currently 19 – the most of any non-US nationality). Victor wembanyama (San Antonio Spurs) is a prominent player.

Quote:

* Frank Leenders (FIBA Media and Marketing Services director general) expressed delight with⁣ the collaboration, highlighting the strong broadcast position it creates for FIBA in France.

Additional Note: The‍ article also includes an advertisement for “Global Data Marketing Solutions” (GMS) offering B2B marketing services.