FIBA French Distribution: BeIN Sports Secures Four-Year Deal
- * FIBA (global basketball governing body) and BeIN Sports (French pay-TV) have entered into a multi-year broadcast partnership.
- * All FIBA major tournaments: Including the 2026 Women's World Cup and 2027 Men's World Cup.
- * Strong Position in France: This deal, combined with a previous agreement with TF1, gives FIBA a strong broadcast presence in the French market.
Here’s a breakdown of the key information from the provided text:
Key Partnership:
* FIBA (global basketball governing body) and BeIN Sports (French pay-TV) have entered into a multi-year broadcast partnership.
* Duration: Four years, starting instantly and running through 2029.
Coverage:
* All FIBA major tournaments: Including the 2026 Women’s World Cup and 2027 Men’s World Cup.
* Qualifiers: For both the men’s and women’s World Cups.
* EuroBasket: Regional men’s and women’s editions (through 2029).
* Youth-category fixtures: Select games will also be included.
* Starts: With the FIBA World Cup qualifier against Belgium on November 28th.
Significance:
* Strong Position in France: This deal, combined with a previous agreement with TF1, gives FIBA a strong broadcast presence in the French market.
* Existing Relationship: BeIN Sports previously broadcasted the 2025 EuroBasket.
* Popularity of Basketball in France: France has a strong national team with a significant number of NBA players (currently 19 – the most of any non-US nationality). Victor wembanyama (San Antonio Spurs) is a prominent player.
Quote:
* Frank Leenders (FIBA Media and Marketing Services director general) expressed delight with the collaboration, highlighting the strong broadcast position it creates for FIBA in France.
Additional Note: The article also includes an advertisement for “Global Data Marketing Solutions” (GMS) offering B2B marketing services.