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- The provided code snippet reveals a JavaScript tag referencing scripts from Pinterest and DoubleVerify, used for social media integration and ad verification respectively.
- pinterest is a visual discovery engine that allows users to find ideas for projects and interests.
- The company was founded in March 2010 by Ben Silbermann, Evan Sharp, and Paul Sciarra, and has grown to over 482 million monthly active users as of Q3...
The provided code snippet reveals a JavaScript tag referencing scripts from Pinterest and DoubleVerify, used for social media integration and ad verification respectively. This analysis will detail each entity and their function, providing verified data as of January 18, 2026.
Table of Contents
pinterest is a visual discovery engine that allows users to find ideas for projects and interests. The script `https://assets.pinterest.com/js/pinit.js` is the Pinterest “Pin It” button script, enabling users to easily share content from a webpage to their Pinterest boards.
The company was founded in March 2010 by Ben Silbermann, Evan Sharp, and Paul Sciarra, and has grown to over 482 million monthly active users as of Q3 2023. Pinterest Q3 2023 Results. Pinterest’s core functionality revolves around visual bookmarking, allowing users to “pin” images and videos to themed boards.
Example: A user browsing a recipe blog can click the Pinterest “Pin It” button to save the recipe to a “Recipes” board on their Pinterest profile.
DoubleVerify
DoubleVerify (DV) is a digital media measurement software company that provides verification and analytics solutions to advertisers. the script `https://pub.doubleverify.com/dvtag/29287203/DV1106009/pub.js` is a DoubleVerify tag used to verify ad viewability,brand safety,and fraud prevention on a webpage.
Founded in 2006,DoubleVerify operates globally,serving over 1000 advertisers and publishers. doubleverify About Us. DV’s technology analyzes ad placements in real-time to ensure they meet pre-defined standards for quality and safety, protecting advertisers from appearing alongside inappropriate or fraudulent content.
Example: An advertiser running a campaign on a news website uses DoubleVerify to ensure their ads are not displayed alongside articles containing hate speech or misinformation. According to DoubleVerify’s 2023 Global Insights Report, global Insights report, viewability rates across the industry averaged 73% in 2023, highlighting the importance of verification tools like DV.
DoubleVerify Tag Components
The DoubleVerify tag includes specific identifiers: `29287203` and `DV1106009`. These are unique identifiers assigned by DoubleVerify to a specific publisher and campaign, respectively. These identifiers allow DoubleVerify to track and report on the performance of ads served on that particular publisher’s site and within that specific campaign.
Data privacy Considerations (osano)
The `data-osano=”ESSENTIAL”` attribute indicates that this script is considered essential for the functionality of the website and is likely loaded even with strict privacy settings. Osano is a consent management platform (CMP) that helps websites comply with data privacy regulations like GDPR and CCPA. Osano Website. The “ESSENTIAL” designation suggests that the script is necessary for core website functions and doesn’t require user consent to operate.
Detail: CMPs like Osano categorize scripts based on their necessity. Essential scripts are typically those required for website operation, while others require user consent before being loaded.