Finwizz-Wishfin Merge: IPO Plans for New Financial Platform
- Finwizz Financial Services and Wishfin, a digital lending marketplace, are merging to establish a leading omni-channel financial product distribution platform, sources report.
- The three founders of Finwizz—rajeev Singhvi, Anil Mathew, and Syed Haseeb—will retain a controlling stake in the merged entity.wishfin is backed by investors including Franklin Templeton, Sherpalo Ventures,...
- Rajeev Singhvi, co-founder of Finwizz, is expected to lead the combined entity as CEO.
Finwizz and Wishfin are merging, creating a powerful new financial services platform poised to shake up India’s financial landscape! The merger aims to establish a dominant distribution channel, targeting top banks, NBFCs, and fintech companies. This strategic move,combining finwizz’s distribution network with Wishfin’s digital capabilities,will utilize a tech-driven credit aggregation model. With founders from both companies forming a strong leadership team,the merged entity plans to raise capital and is targeting an IPO in the next two years. News Directory 3 will follow this trajectory. Discover what’s next as this financial giant gears up for expansion and innovation!
Finwizz, Wishfin Merge to Create Omni-Channel Financial Platform
Updated May 27, 2025
Finwizz Financial Services and Wishfin, a digital lending marketplace, are merging to establish a leading omni-channel financial product distribution platform, sources report. The combined entity aims to become a dominant distribution channel for India’s top banks, NBFCs, fintechs, housing finance companies, and insurance providers.
The three founders of Finwizz—rajeev Singhvi, Anil Mathew, and Syed Haseeb—will retain a controlling stake in the merged entity.wishfin is backed by investors including Franklin Templeton, Sherpalo Ventures, and general Catalyst. Sherpalo Ventures and General Catalyst will also become equity shareholders in Finwizz as part of the merger.
Rajeev Singhvi, co-founder of Finwizz, is expected to lead the combined entity as CEO. By combining Finwizz’s distribution network and consumer insights with Wishfin’s digital capabilities and data intelligence, the merged entity aims to create a tech-driven credit aggregation model.
The new entity’s leadership will be strengthened, with Wishfin’s founders joining the Finwizz team to form an experienced management group. The merged entity plans to raise capital from strategic investors to fuel growth and is targeting an initial public offering (IPO) within the next 24 months. Singhi Advisors acted as the exclusive strategic and M&A advisor for the transaction.
Finwizz,founded in 2005 by Rajeev singhvi,Anil Mathew,and Syed Haseeb,operates across 4,500 pin codes and disburses over RS 35,000 crore annually,issuing over 3 lakh credit cards. It offers retail credit products,including personal,home,business,and LAP loans,as well as credit cards.
Wishfin, founded in 2015 by Rishi Mehra and Puru Vashishtha, has transformed digital lending in India through its platform, Wishfin.com.The platform has pioneered innovations such as offering free CIBIL scores and helping consumers improve credit health. over 55 million users have applied for credit products via Wishfin, with nearly 10 million monthly active credit score users. The platform has integrations with banks and NBFCs.
What’s next
The merged company is poised to expand its reach in the financial services sector, leveraging technology to enhance credit distribution and customer experience. The planned IPO will provide capital for further growth and innovation.