FIS Extends with TikTok, Adds Stora Enso for 2027 Nordic World Ski Champs
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FIS and TikTok Partnership Renewal
* Extension: The International Ski and Snowboard Federation (FIS) has renewed its partnership with TikTok.
* tiktok’s Role: TikTok remains the official entertainment partner of the FIS.
* Content Focus: Content will be shared across nine of the FIS’s discipline accounts,featuring athletes,key moments,and behind-the-scenes footage.
* Campaign: A global social media campaign with prizes and rewards will be launched.
* Past Success: The initial partnership (starting last year) saw significant growth:
* Over 400 million views on FIS channels.
* 1670% increase in content.
* 640% increase in followers.
* A single clip of Daniel Huber (ski jumping) received over 100 million views and 30,000 comments.
* FIS Strategy: This aligns with the FIS’s goal to increase visibility for its sports and athletes, including providing athletes with competition footage for their own social media use.
New FIS Partnership: Stora Enso
* Partner: Stora Enso (a packaging company) has become a premium partner.
* Event: For the 2027 Nordic World ski Championships in Falun, Sweden.
* Contribution: Stora Enso will provide renewable, wood-based, and recyclable solutions for the event.