FloSports and NASCAR Extend Partnership to Boost Grassroots Short Track Racing
- This agreement aims to promote grassroots racing and invest in short track racing events.
- FloRacing will be the main platform for NASCAR Regional Series events.
- Since their partnership began in 2021, the interest in short track racing has increased significantly.
NASCAR and FloSports have extended their media partnership. This agreement aims to promote grassroots racing and invest in short track racing events.
FloRacing will be the main platform for NASCAR Regional Series events. This includes the ARCA Menards Series East and West, the NASCAR Whelen Modified Tour™, and the NASCAR Advance Auto Parts Weekly Series™. Key events like the Snowball Derby and zMAX CARS Tour will also be featured on FloRacing with additional content and marketing support.
Since their partnership began in 2021, the interest in short track racing has increased significantly. FloRacing covers over 1,000 race events each year across various motorsport types, including dirt and drag racing.
Ben Kennedy, NASCAR’s EVP, stated that this partnership supports grassroots racing, which is vital for the sport’s foundation. He aims to provide fans with excellent short track racing experiences and to reinvest in the grassroots community.
Mark Floreani, CEO of FloSports, praised NASCAR as a key partner in enhancing short track racing visibility. He believes this agreement will provide fans with more exciting events and good value for FloRacing subscriptions.
This weekend, short track racing will feature prominently at Florence Motor Speedway, where over 50 cars will compete, including Dale Earnhardt Jr.’s No. 8 car in the South Carolina 400. For access to more than 1,000 races every year, visit FloRacing.