Flying Options With Alaska Airlines: Global Hub Destinations

Hawaiian Airlines has unveiled new aircraft liveries featuring the oneworld alliance logo to mark its integration into the global aviation network. According to company announcements on June 30, 2026, the move follows the airline’s merger with Alaska Airlines, providing passengers with expanded international connectivity and shared loyalty benefits.

The updated paint scheme incorporates the oneworld brand alongside the existing Hawaiian Airlines imagery. This visual change signals the airline’s formal operational status within the alliance, which consists of a group of leading international carriers that coordinate schedules and share loyalty rewards.

The transition to the oneworld livery follows a period of integration after Alaska Airlines completed its acquisition of Hawaiian Airlines in September 2024. Alaska Airlines was already a member of the oneworld alliance, and the merger provided the path for Hawaiian to join the network.

The deployment of the new livery is part of a broader strategy to align the two carriers’ brand identities while maintaining the distinct cultural heritage of the Hawaiian brand.

The airline is implementing these changes across its fleet to ensure visibility for passengers traveling on codeshare flights and those utilizing alliance-wide benefits.

The company confirmed that these aircraft will operate across its primary routes, including flights connecting the Hawaiian Islands to the U.S. mainland and international destinations in Asia and the Pacific.

According to company documentation, the integration into oneworld allows Hawaiian Airlines to offer a more seamless travel experience for passengers moving between different member airlines.

This integration means passengers can now earn and redeem miles across a wider network of partner airlines, including American Airlines, British Airways, and Cathay Pacific.

The alliance membership also extends lounge access and priority services to eligible frequent flyers, regardless of whether they are flying on a Hawaiian or a partner aircraft.

The move transforms Hawaiian Airlines from a regional specialist into a node in a global network, allowing it to feed traffic from its Pacific hubs into the broader oneworld system.

Industry data indicates that such alliance memberships typically increase load factors on long-haul routes by making it easier for international travelers to book single-ticket journeys to Hawaii.

The merger between Alaska and Hawaiian was designed to create a dominant carrier in the Pacific region. By bringing Hawaiian into oneworld, the combined entity leverages Alaska’s existing alliance relationships to strengthen its competitive position against other global carriers.

Regulatory approval for the merger in 2024 required the airlines to maintain separate brand identities for a period, which explains the phased rollout of the livery and the retention of the Hawaiian Airlines name.

The integration process has focused on merging backend operations and loyalty programs while keeping the customer-facing “Aloha” spirit of the Hawaiian brand intact.

The combined company now manages an extensive network of hubs that facilitate movement between North America, Asia, and the Pacific islands.

According to company data, the airline operates through hubs in the following cities:

• Honolulu
• Seattle
• Los Angeles
• San Diego
• Portland
• Anchorage

These hubs serve as the primary connection points for the oneworld alliance’s traffic entering and exiting the Hawaiian Islands. The Seattle and Los Angeles hubs, in particular, act as critical gateways for passengers transferring from other oneworld partners to Hawaiian Airlines flights.

The addition of the oneworld livery is the most visible indicator of this structural shift. It allows passengers at international airports to identify Hawaiian Airlines as a member of the alliance before boarding.

The airline stated that the rollout of the new livery will continue as aircraft undergo scheduled maintenance. The company has not specified the total number of aircraft that will receive the full alliance branding.

Passengers can manage their bookings and view updated alliance benefits through alaskaair.com or the Alaska Hawaiian app.