Food Delivery Habits Changing – Newspaper
- Inflation and changing consumption patterns are considerably reshaping online food and grocery orders in pakistan, according to Muntaqa Peracha, CEO of foodpanda Pakistan.
- "During Covid-19 we expanded rapidly, launching four verticals in 18 months instead of one in two years," he recalled.
- Average order sizes have demonstrably increased since the pandemic.
Foodpanda Pakistan: Reshaping Online Food & Grocery Orders Amidst Inflation
Table of Contents
The Pandemic’s Impact and the Shift in Consumer Behavior
Inflation and changing consumption patterns are considerably reshaping online food and grocery orders in pakistan, according to Muntaqa Peracha, CEO of foodpanda Pakistan.
“During Covid-19 we expanded rapidly, launching four verticals in 18 months instead of one in two years,” he recalled. “Impulse purchases defined that period – snacks, cigarettes, small-ticket items.”
Rising Average Order Values
Average order sizes have demonstrably increased since the pandemic. Grocery baskets have risen from Rs800-900 during the pandemic to Rs2,000-2,200, while food deliveries average Rs1,200. the blended average per order now stands at Rs1,400-1,500.
“the pandemic was about habit creation. Now we’re working to shift customers from impulse buys to weekly grocery missions,” mr Peracha said, adding that monthly shopping is still largely done offline.
Online orders move from impulse to grocery top-ups
Foodpanda’s Business Breakdown
Food delivery continues to generate approximately 70% of the platform’s revenue, with groceries contributing the remaining 30%.
Operational Footprint and Investment
The company is currently active in 35 cities for food deliveries and 12 for groceries, operating dark stores in seven locations. Product assortments are strategically tailored to the specific needs of each locality