Ford Ontario Ticket Resale Law World Series
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Ontario Considers New Legislation to Cap Blue Jays World Series Ticket Resale Prices
Table of Contents
The Situation: Skyrocketing Resale Prices
Ontario Premier Doug Ford has indicated his government is exploring legislation to cap ticket resale prices after observing important price increases for Toronto Blue Jays World Series tickets. Thousands of fans are being priced out of attending games,with resale tickets appearing for exorbitant amounts shortly after initial sales.
Tickets for the four potential home games of the World Series went on sale Tuesday morning and were quickly sold out.However, resale markets, notably on Ticketmaster, almost instantly saw tickets listed at many times their original face value.
As of Wednesday afternoon, October 25, 2023, some tickets for a potential Game 7 were listed for as much as $16,000 on resale sites. This represents a substantial markup, raising concerns about affordability and fairness.
Ford’s Criticism of Ticketmaster
Premier Ford expressed strong disapproval of Ticketmaster’s position in the market. “I just don’t believe in one company controlling everything, and that’s what’s happening right now with Ticketmaster, from my personal perspective,” he stated to reporters at Queen’s Park. He characterized the current situation as “gouging the people” and argued that a single entity controlling the ticket supply is unfair.
Historical context: The 2019 Law and Its Repeal
This isn’t the first time the ford government has addressed ticket resale prices. In 2019, the government scrapped a law that capped resale prices at 50% above face value.At the time, the government argued that the law was “unenforceable.”
The repeal of the 2019 law increased fines for violating existing ticket laws, but removed the specific price cap. This decision is now being re-evaluated in light of the current World Series ticket situation.
why Ticket Resale Prices Soar: Supply and Demand
The dramatic increase in resale prices is a classic example of supply and demand. The limited number of tickets available, combined with high demand from fans eager to attend the World Series, creates a seller’s market. Resellers capitalize on this by listing tickets at prices buyers are willing to pay, frequently enough significantly exceeding face value.
Several factors contribute to the limited supply:
- Limited Stadium Capacity: The Rogers Center has a finite number of seats.
- Team Allocation: Teams control a significant portion of tickets for distribution to season ticket holders, sponsors, and players/staff.
- Scalping Practices: While frequently enough illegal, the practice of purchasing tickets solely for resale contributes to artificial scarcity.
Potential Legislative Approaches
If the Ford government proceeds with legislation, several approaches could be considered:
- Reinstating a Price Cap: Similar to the 2019 law, a cap could be placed on the percentage above face value that tickets can be resold for.
- Increased Transparency Requirements: Requiring resale platforms to disclose the original face value of tickets could help buyers make informed decisions.
- Restrictions on Automated Ticket Purchasing (Bots): Combating the use of bots to quickly purchase large quantities of tickets for resale.
- Enhanced Enforcement of Existing Laws: Strengthening penalties for illegal scalping activities.
The effectiveness of
