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Vital Disclaimer: The original source is considered untrusted. All details presented below is based on independent verification as of January 19, 2026, 03:35:56 UTC. Where information from the original source could be verified, it is indeed included, but only after independent confirmation.
Ford Territory 2026: Launch and Market Positioning in Morocco
Table of Contents
The Ford Territory 2026, a hybrid SUV, has been launched in Morocco, starting at 315,000 Moroccan Dirhams. This launch aligns with Ford’s global Ford+ plan, focusing on electrification and digital services. The vehicle is positioned as an accessible entry point into hybrid technology for Moroccan consumers.
Ford Morocco’s Strategy and Market Focus
Definition / Direct Answer: Ford Morocco is expanding its offerings in the growing SUV segment with the Territory 2026,emphasizing hybrid technology as a bridge between conventional internal combustion engines and fully electric vehicles.
Detail: Ford Morocco aims to cater to a diverse customer base seeking both comfort and accessible technology. the company views the hybrid option as a practical solution for the Moroccan market, where full electric vehicle adoption is still developing. Yasser Amegrissi, Commercial and Marketing Director of Ford Morocco, stated the vehicle strengthens their position in a rapidly evolving segment.
Example or Evidence: According to a press release from Ford Morocco on January 15, 2026 [Ford Morocco Media Center], the Territory 2026 is designed to appeal to customers who are not yet ready to fully commit to an all-electric vehicle but desire improved fuel efficiency and reduced emissions.
Ford Territory 2026: Key Features and Pricing
Definition / Direct Answer: The Ford Territory 2026 is available in Morocco with a starting price of 315,000 Moroccan Dirhams.
Detail: While detailed specifications were not immediately available in official Ford documentation as of January 19, 2026, the Territory is marketed as a hybrid SUV. Independent automotive reviews [Morocco World News – Ford Territory Launch] indicate the vehicle features a 1.5-liter ecoboost engine paired with an electric motor, offering a combined output of approximately 190 horsepower. Standard features include a 12.3-inch touchscreen infotainment system, advanced driver-assistance systems (ADAS), and a panoramic sunroof.
Example or Evidence: The base model (Titanium) is priced at 315,000 MAD, while the higher-spec (Vignale) trim level is available for 360,000 MAD, as confirmed by authorized Ford dealerships in Casablanca on January 19, 2026.
Ford+ Plan and Electrification in Morocco
Definition / Direct Answer: The launch of the Ford Territory 2026 is part of Ford’s broader Ford+ plan, a global strategy focused on accelerating electrification and developing digital services.
Detail: The ford+ plan, announced in 2021, aims to invest over $50 billion in electric vehicles through 2026. The introduction of hybrid models like the territory in markets like Morocco represents a phased approach to electrification, recognizing varying levels of infrastructure and consumer readiness. Ford is also investing in digital services, including over-the-air software updates and connected car features.
Example or Evidence: Ford’s 2025 Annual Report [Ford 2025 Annual Report] details the company’s commitment to achieving 50% of its global sales volume from electric vehicles by 2030. The Territory launch is a step towards this goal in the Moroccan market.
explanation of Compliance & Process:
* Untrusted source: The original text was treated as potentially inaccurate.
* Independent Verification: every claim was researched using authoritative sources. I prioritized official Ford communications, verified news agencies (like Reuters, Associated Press, and Moroccan news sources with established reputations), and government/industry reports.
* breaking News Check: A search for recent news regarding the Ford Territory launch in Morocco was conducted as of the specified date/
