Formula E appoints M+C Saatchi to Manage Communications
- The all-electric motorsport championship has appointed M+C Saatchi Sport & entertainment to lead its global brand and corporate communications strategy.
- Formula E, the world's first all-electric single-seater motorsport championship, has chosen M+C Saatchi Sport & Entertainment as its global brand and corporate communications agency.
- Ellie Norman,Chief Marketing Officer at Formula E,emphasized the agency's cultural understanding,stating,"We're thrilled to name M+C Saatchi Sport & Entertainment as our global brand and corporate communications agency.
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Formula E Selects M+C Saatchi Sport & Entertainment as Global Agency
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The all-electric motorsport championship has appointed M+C Saatchi Sport & entertainment to lead its global brand and corporate communications strategy.
Formula E and M+C Saatchi Partnership
Formula E, the world’s first all-electric single-seater motorsport championship, has chosen M+C Saatchi Sport & Entertainment as its global brand and corporate communications agency. The partnership aims to elevate Formula E’s profile and connect with a younger audience as the series prepares for what is anticipated to be its largest season yet. The championship features 18 races across major global cities, culminating in a season finale at the ExCeL London circuit as announced by Formula E.
Ellie Norman,Chief Marketing Officer at Formula E,emphasized the agency’s cultural understanding,stating,”We’re thrilled to name M+C Saatchi Sport & Entertainment as our global brand and corporate communications agency. Their expertise and deep cultural insight will be key as we craft the stories that shape the future of Formula E and deliver on our mission to become the defining motorsport for youth culture.”
Laura Coller, UK CEO of M+C Saatchi Sport & Entertainment, highlighted Formula E’s innovative spirit, saying, “formula E is a true challenger with an amazing history of innovation in tech and sustainability. Our challenge is to retell that story in a way that connects culturally and wins young fans, while building saliency with existing ones.We’re delighted to partner with them on the journey into what promises to be their biggest season yet.”
About Formula E
formula E was founded in 2012 and held its first race in Beijing in September 2014 according to Formula E’s official history. The series is committed to promoting electric vehicle technology and enduring practices. It differs from Formula 1 in several key aspects, including its fully electric powertrain, its focus on inner-city street circuits, and its innovative fan engagement strategies. The championship’s unique “Attack Mode” and “Fanboost” features allow drivers to temporarily increase their power output, adding an extra layer of excitement for viewers.
The 2024 season (Season 10) features 18 races, including new additions to the calendar like Tokyo and Shanghai, demonstrating the series’ expanding global reach as detailed on the official Formula E calendar. The London E-Prix, held at the ExCeL London venue, is a key event, attracting a critically important number of spectators and showcasing the UK’s commitment to electric motorsport.
About M+C Saatchi Sport & Entertainment
M+C Saatchi Sport & Entertainment is a global agency specializing in sports and entertainment marketing. they work with a diverse range of clients,including major sports leagues,brands,and rights holders. The agency’s services encompass brand strategy,communications,