Formula E TV Audience Up 14% to 561M for 2024/25 Season
Formula E Audience Surges to 561 Million in Season 11
Key Takeaways
Formula E reported a 14% year-over-year increase in its global cumulative TV audience, reaching 561 million viewers after the conclusion of Season 11. The series also boasts a global fanbase of 422 million, a 13% increase from the previous year. Average race audiences climbed 16% to 33 million, while total video views rose 47% and social media impressions increased 14% to 1.39 billion.
TikTok saw a 37% growth, becoming the second most-followed platform for the series. Notably, Formula E now categorizes 58% of its fanbase as ‘highly engaged,’ a 9% increase, suggesting growing loyalty among viewers.
Audience Breakdown & Engagement
The United States, China, Germany, and the United kingdom collectively represent nearly 37% (158 million) of Formula E’s total fanbase, highlighting key markets driving engagement. This concentration underscores the importance of continued investment in these regions.
| Metric | Season 10 | Season 11 | Change |
|---|---|---|---|
| Global Cumulative TV Audience | 492 million | 561 million | +14% |
| Global Fanbase | 373 million | 422 million | +13% |
| Average Race Audience | 28.4 million | 33 million | +16% |
| Highly Engaged Fanbase | 49% | 58% | +9% |
Context & Caveats
While these figures appear impressive, Formula E’s audience reporting has faced scrutiny. Previous claims regarding viewership at the Mexico City E-Prix were found to be misleading,relying on extrapolations from limited data. The championship’s use of different viewership metrics compared to established series like Formula One and NASCAR also raises questions about direct comparability.
The Mexico City race,for example,averaged 2.8 million viewers, benefiting from its placement directly after an NFL game that drew 31.1 million viewers.Despite this, 2.8 million remains a strong figure for the series.
The data is based on an independent survey of 33,000 adults across 16 markets, conducted in two waves by Potentia Insight. The series’ definition of a ‘highly engaged’ fan remains unclear, perhaps impacting the significance of that metric.
Industry Reaction
Jeff Dodds, chief executive of Formula E, emphasized the series’ commitment to innovation and thrilling competition as key drivers of its growth. he highlighted the introduction of the Gen3 Evo car as a testament to this commitment and expressed excitement for Season 12, which will feature the largest calendar in the series’ history.
dodds stated, We are constantly pushing the boundaries of what electric motorsport can be.Our commitment to innovation and thrilling competition is clearly resonating with a rapidly expanding global audience.
Looking Ahead
The upcoming Formula E season, serving as a bridge to the introduction of the Gen4 cars, will commence on December 6th in São Paulo, Brazil.