Fox News Ratings Rise Among Key Demographic
Cable News Ratings: CNN Gains Ground as MSNBC and Prior Year Numbers Dip
Table of Contents
The cable news landscape continues to shift, with recent ratings data revealing notable gains for CNN while MSNBC experiences meaningful declines. let’s dive into the latest numbers and explore what’s driving these changes. We’ll break down primetime and total day performance, look at key program rankings, and analyze year-over-year trends.
CNN Shows Positive Momentum
CNN demonstrated a clear upward trajectory in the latest ratings period. in total viewers, CNN jumped from seventh to fifth place among all cable networks – a significant leap. During primetime, CNN also improved its standing in the coveted 25-54 demographic, climbing from No. 13 to No. 12.
The gains weren’t limited to primetime. Throughout the entire day, CNN secured the third-place position, moving up three spots and landing at No. 7 in the demo. This broad-based improvement suggests a growing audience engagement with CNN’s programming.
A Look Back: Year-Over-Year Performance
to understand the current landscape, it’s crucial to compare these results to the same period last year. The data reveals some stark contrasts:
Fox News: remained relatively stable in total viewership during primetime, but experienced a -14% drop in the 25-54 demo. Total day numbers were up slightly (+1% in total viewers) but down -13% in the demo. notably, Fox News was the only network to avoid a loss in total viewers year-over-year.
MSNBC: Faced considerable declines across the board. Primetime viewership plummeted -46%,and the 25-54 demo saw a -57% decrease. The total day numbers were equally concerning, with drops of -48% in total viewers and -58% in the demo.
CNN: Experienced declines in both primetime (-28% in total viewers, -38% in the demo) and total day (-33% in total viewers, -44% in the demo) when compared to the previous year. Though, the recent gains indicate a potential reversal of this trend.
The Power of Primetime Programming
Fox News continues to dominate the cable news landscape in terms of viewership, particularly during primetime. An impressive 14 out of the 15 most-watched cable news shows of the week belonged to Fox News. The Five, airing at 5 p.m. ET, topped the charts with a remarkable 3.539 million total viewers.
MSNBC’s The Rachel Maddow Show managed to secure the No.11 spot with 1.773 million total viewers.
The dominance extended to the 25-54 demo as well. The Five also led in this category, averaging 367,000 viewers. Again, Fox News claimed 14 of the top 15 positions, with The Rachel Maddow Show* landing at No.14 with 174,000 demo viewers.
Ratings Breakdown: Primetime
Here’s a closer look at the primetime numbers:
| | Fox News | MSNBC | CNN |
|——————|————–|———–|———|
| • Total Viewers: | 2,392,000| 754,000 | 498,000 |
| • A25-54: | 258,000 | 68,000 | 85,000 |
Ratings Breakdown: Total Day
And here’s how the networks stacked up throughout the entire day:
| | Fox News | MSNBC | CNN |
|——————|————–|———–|———|
| • Total Viewers: | 1,478,000| 506,000 | 353,000 |