Frances Tiafoe Invests in New York Pro Padel Team
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Main Story: Frances Tiafoe & Maarten Paes Invest in NYC Atlantic Soccer Club
Investment: Tennis stars Frances Tiafoe and FC Dallas goalkeeper Maarten paes have invested in the New York City Atlantic Soccer Club, a team in the National Independent Soccer Association (NISA).
Motivation: Tiafoe sees value in growing the sport in the U.S. and increasing its visibility. Paes brings a significant social media following (more than double Tiafoe’s on Instagram) which will help with promotion.
Use of Funds: The investment will be used for player salaries, operational costs, and marketing in the New York area.
Long-Term View: Tiafoe is prepared for a long-term investment,not expecting a quick return like with a tech startup. Financial Security: Tiafoe’s significant income ($15.2 million in the past 12 months, ranking him 9th in professional tennis) allows him to take this long-term view.
Personal Significance: Owning a sports franchise is a dream come true for Tiafoe, given his humble beginnings - he grew up living in a spare office at a tennis center where his father worked as a custodian.
Related Forbes Articles (linked within the text):
The World’s Highest-Paid Tennis Players 2025: Features Tiafoe’s ranking and income.
How An Upstart Apparel Brand lured Jack Draper Away From Tennis juggernaut Nike: (Briefly mentioned, but the full article is linked).