Free Sex Ad Sparks Buzz in Brazilian Sawmill
An advertisement for services in Marituba, in Pará, caught attention by using a pun considered absurd and creative to promote the sale of gates. On a sign, the phrase “Free Sex” appears prominently, but, observed carefully, reveals a common promotion: “With the purchase of a gate, regardless of gender, a free trash can”.
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The piece, shared on social media with the caption “Marituba is not for the weak and amateurs 😂😂😂”, generated reactions of surprise, humor and strangeness. The intentionally misleading strategy at first glance sought to capture the public’s attention in a scenario of saturation of conventional advertising.
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