French and German Families in Colombia’s Homeopathic Medicine Business
Here’s a breakdown of the key information from the provided text:
Key Players & Companies:
* Heel GmbH (Biologische Heilmittel Heel GmbH): A German homeopathic medicine company, headquartered in Baden-Baden. Its founder was Dr. Hans-Heinrich Reckweg.
* Delton AG: Heel’s parent company, headquartered in Bad Homburg, Germany.
* Stefan Quandt: Owner of Delton AG (and thus Heel). He represents the fourth generation of the Quandt family.He owns 23.6% of BMW.
* Susanne Klatten: Stefan quandt’s sister, the richest woman in Germany, owning 19.1% of BMW.
* Edgar Mohs: General Manager of Heel in Colombia.
Products:
* Engystol: Heel’s best-selling product (over $45 million in sales).
* Zeel: For joint problems.
* Traumeel: For injuries and pain.
* GripHeel: For treating the flu.
Business Strategy in Colombia:
* Medical events.
* Offering Diplomas in collaboration with universities: El bosque (Bogotá), Pontificia Bolivariana (Medellín), javeriana (Bogotá & cali).
Context & Concerns:
* Homeopathy’s Decline in Europe: Facing a crisis with restrictions and reduced reimbursement from social security in countries like France, the UK, Sweden, and Norway due to lack of demonstrable benefits.
* Quandt Family History: The Quandt family fortune was built,in part,by Günther Quandt taking advantage of both World Wars.
* shift in Focus: Due to the decline in Europe, Heel is actively expanding its business in markets like Colombia.