Frère: New Luxury Menswear Brand Launches Flagship Store in SoHo, NYC
Frère is a new menswear brand started by François Kress and Davidson Petit-Frère. They recently opened their flagship store at 138 Wooster Street in SoHo, NYC.
Kress has experience in the luxury industry, having worked with well-known brands like LVMH, Bulgari, and Prada. Petit-Frère is known for his custom designs worn by celebrities like John Legend and Tim Cook.
Kress said, “We wanted to create a label that resonates with today’s culture while maintaining true luxury standards.” Petit-Frère added, “We aim to bring something fresh to the market and shape a new chapter in menswear.”
What inspired the creation of the Frère brand and how do its founders differentiate it from other luxury menswear lines?
Interview with François Kress and Davidson Petit-Frère on the Launch of Frère
NewsDirectory3.com: Congratulations on the launch of Frère! François, can you tell us about your vision for the brand and how your experience in the luxury sector influenced its creation?
François Kress: Thank you! Our vision for Frère was to create a label that resonates with today’s culture while maintaining true luxury standards. My background with prestigious brands like LVMH, Bulgari, and Prada taught me the importance of craftsmanship and quality. We wanted to merge that luxury ethos with contemporary aesthetics, something that feels relevant for today’s sophisticated yet casual consumer.
NewsDirectory3.com: Davidson, you have a remarkable reputation for custom designs worn by prominent figures. How does your background inform Frère’s collections?
Davidson Petit-Frère: That’s very kind of you. My experience in bespoke tailoring allows me to focus on the fit and comfort of pieces. At Frère, we aim to deliver ready-to-wear items that don’t compromise on the refined fit and luxurious feel that custom pieces provide. We are committed to bringing something fresh to the market, and I believe this will help shape a new chapter in menswear.
NewsDirectory3.com: The flagship store at 138 Wooster Street has received attention for its unique design. What can customers expect when they visit?
François Kress: When visitors step into our store, they will experience a blend of sophistication and warmth. The design reflects a refined approach to menswear, with carefully curated displays that highlight our collections. We’ve included thoughtful details that pay homage to Davidson’s Haitian heritage, such as the hibiscus flower motif, which brings a sense of identity and individuality to the space.
NewsDirectory3.com: The collection includes a range of ready-to-wear garments. Could you elaborate on the materials and styles featured?
Davidson Petit-Frère: Absolutely! We place a heavy emphasis on sourcing high-quality materials from around the world. Our collection includes everything from tailored suits to relaxed knitwear and stylish outerwear, ensuring there’s something for both formal occasions and everyday wear. Each piece is designed to enhance the modern man’s wardrobe while offering versatility and timeless appeal.
NewsDirectory3.com: Can you discuss the support you’ve received from investors, particularly from figures like Robert Nelsen?
François Kress: We’re incredibly grateful for the support of our investors, including biotechnology leader Robert Nelsen. Their belief in our vision and financial backing provide us with the necessary resources to build a brand that stands out in the crowded menswear market. Their insights have also been invaluable as we navigate this exciting new venture.
NewsDirectory3.com: Looking ahead, what do you both hope to achieve with Frère in the coming years?
Davidson Petit-Frère: We envision Frère as a brand that not only adapts to changing fashion trends but also influences them. Our goal is to create a lasting impact on menswear by consistently offering collections that embody quality, craftsmanship, and cultural significance.
François Kress: And we want Frère to be synonymous with a lifestyle that embraces elegance and authenticity. Our ambition is to establish a loyal community around the brand, where customers feel a personal connection to what they wear.
NewsDirectory3.com: Thank you for sharing your insights with us, and best of luck with Frère!
François Kress and Davidson Petit-Frère: Thank you! We’re excited for what’s to come.
Frère’s flagship store features a full range of ready-to-wear clothing, including suits, knitwear, and outerwear. The collection includes both formal and everyday pieces made from high-quality materials from around the world. The store’s design reflects a refined approach to menswear and honors Petit-Frère’s Haitian heritage with thoughtful details like the hibiscus flower.
Frère’s launch is supported by various investors, including biotech leader Robert Nelsen from Arch Venture Partners.