Full Court Fashion: niko and … Unveils Official Merch for Ibaraki Robots, Japan’s Hottest B.LEAGUE Team

At the opening match on Saturday, October 5th and Sunday, October 6th, the Niko and … COFFEE kitchen car will be opening for the first time.

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Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo; President and CEO: Osamu Kimura), which aims to be a “good community co-creation company” with the mission of “Play fashion!”, is producing official goods for the professional basketball team “Ibaraki Robots”, which belongs to the “B.LEAGUE” and for which the company will be the main sponsor from the 2022-23 season. For the 2024-25 season, the company will collaborate with its style editorial brand “niko and …” and will be on sale at the niko and … AEON MALL Mito Uchihara store and the official web store .st from Saturday, October 5th. In addition, the niko and … COFFEE kitchen car will be open for the first time at the Ibaraki Robots vs. SeaHorses Mikawa game on Saturday, October 5th and Sunday, October 6th.

One of our sustainability priorities is “growing with the community,” and since 2016 we have been the main sponsor of the Ibaraki Robots, a professional basketball team based in Mito, where we were founded. Following an offer from the Ibaraki Robots, ALC/Adastria Lifestyle Creation, a production group that handles Adastria’s BtoB business, will be producing official merchandise from the 2022-23 season.

niko and … has close ties with Ibaraki Prefecture, having produced official merchandise for LuckyFes, a local festival held at Hitachi Seaside Park (Hitachinaka City, Ibaraki Prefecture), which led to this collaboration.

The lineup includes eight items that can be worn to get you in the mood when watching a game, and are designed for everyday use by people of all ages and genders, allowing you to express your support for the team in your everyday life. The graphics for this collection express the Ibaraki Robots with distinctive designs and artwork from the 90s, creating a nostalgic atmosphere that is characteristic of niko and …

In conjunction with the opening game of the 2024-25 season on Saturday, October 5th, the products will be on sale at the “ROBOTS TEAM SHOP” operated by the Ibaraki Robots, the niko and … AEON MALL Mito Uchihara store, and the official web store .st (dot esti). At the niko and … AEON MALL Mito Uchihara store, original stickers will be given away on a first-come, first-served basis to those who follow niko and … and the official Ibaraki Robots Instagram.

In addition, at the Ibaraki Robots vs. SeaHorses Mikawa match on Saturday, October 5th and Sunday, October 6th, the niko and … COFFEE kitchen truck will be setting up as arena gourmet food for the first time in the country.
As a fashion company founded in Ibaraki Prefecture, we will use the power of fashion to boost local professional sports.

■About the stores selling official “Ibaraki Robots” merchandise
Release date: Saturday, October 5, 2024

Available at: niko and … In Mall Mito Uchihara store
2-1 Uchihara, Mito City, Ibaraki Prefecture AEON Mall Mito Uchihara 2F
*Please note that we cannot order from stores other than those listed above.

Adastria Group Official Web Store .st (Dot S T)
https://www.dot-st.com/nikoand/disp/itemlist/?dispNo=002100711

ROBOTS TEAM SHOP
Merchandise store at Adastria Mito Arena, home game venue for the Ibaraki Robots

ROBOTS Official Online Shop
https://www.bleague-shop.jp/ir/

*Sales start time varies depending on the store.
*niko and … AEON MALL Mito Uchihara store and official web store .st are offering limited quantities.

Special website: https://www.ibarakirobots.win/lp/adastria_collabo202425/

■Product details

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Product name: ROBOTS collaboration S/ST
Price: 4,200 yen (tax included)
Color options: White and blue
Sizes: S, M, L, XL, XXL

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Product name: ROBOTS collaboration PO
Price: 7,200 yen (tax included)
Color options: Charcoal
Size: M/L

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Product name: ROBOTS collaboration L/ST
Price: 6,000 yen (tax included)
Color options: White
Sizes: S, M, L, XL, XXL

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Product name: ROBOTS collaboration PK
Price: 7,900 yen (tax included)
Color options: Beige
Size: M/L

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(left)
Product name: ROBOTS collaboration CAP
Price: 3,600 yen (tax included)
Color options: Navy
Size: F

(middle)
Product name: ROBOTS collaboration TOTE
Price: 5,000 yen (tax included)
Color options: Blue
Size: F

(right)
Product name: ROBOTS collaboration SDBAG
Price: 5,000 yen (tax included)
Color options: Black
Size: F

■About the Original Sticker Giveaway Campaign
Period: Saturday, October 5th ~
Location: niko and … AEON MALL Mito Uchihara store (2-1 Uchihara, Mito City, Ibaraki Prefecture, AEON MALL Mito Uchihara 2F)
Distribution conditions: Those who follow the official niko and … Instagram and the official Ibaraki Robots Instagram
*Distribution will end as soon as stock runs out.
*Stickers will only be distributed to those who purchase at niko and … AEON Mall Mito Uchihara store.
Please note that purchases made through the official web store .st are not eligible.

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■About the opening of niko and … COFFEE
Opening date and time: Saturday, October 5th, 12:00~ / ② Sunday, October 6th, 14:00~
Ibaraki Robots vs. Mikawa Seahorses

Location: Adastria Mito Arena (2-3-10 Midoricho, Mito City, Ibaraki Prefecture, 310-0034)

Match details: https://www.ibarakirobots.win/lp/20241005_20241006/

■About Ibaraki Robots

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A men’s professional basketball team based in Ibaraki Prefecture, centered around Mito City and Tsukuba City, which are members of the “B.LEAGUE” (B1). The club was named “Robots” because Tsukuba City, where the club originated, is promoting itself as a “Robot City.” In 2016, the team signed a sponsorship contract with Adastria, which will be the uniform sponsor from the 2017-18 season. This season marks the third year in the B1 League, and with new players joining the team, they will be competing in tough league matches.
＜Official website＞https://www.ibarakirobots.win/
＜Official Instagram＞https://www.instagram.com/ibarakirobots/
＜Official X＞https://X.com/ibarakirobots

■About niko and …

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“niko and …” is a “style editorial brand” that develops apparel, miscellaneous goods, furniture, and food and beverages. The lineup of items is not only practical but also somewhat humorous, allowing you to “encounter” unexpected surprises and discoveries that will eventually “suit” your lifestyle. Based on this message, the brand is developing its business for men and women in their 20s and 30s.
There are 143 stores nationwide (as of the end of August 2024, including the online store).
＜Official Web Store .st＞ https://www.dot-st.com/nikoand/
https://www.nikoand.jp/
＜Instagram＞https://www.instagram.com/nikoand_official/

■About Adastria Lifestyle Creation

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We are a production group that utilizes the diverse know-how and resources of Adastria to create new businesses together with companies and create various excitement. We will listen to your general consultations, such as collaborations with Adastria Group brands and business support for companies.
＜Official website＞ http://alc.adastria.co.jp/
＜Instagram＞ https://www.instagram.com/adastria_lifestyle_creation/
＜Official X ＞ https://twitter.com/ALC_jp

■About Adastria Co., Ltd.

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Adastria Co., Ltd. (CEO: Osamu Kimura) is a casual fashion specialty store chain that operates approximately 1,500 stores in Japan and overseas with over 30 brands in the group, including “GLOBAL WORK,” “Nico and,” and “LOWRYS FARM.” Celebrating its 70th anniversary in 2023, the company aims to become a “good community co-creation company” that creates new value by creating an open community where people and information flow, with the mission of “Play fashion!” to make everyone’s lives exciting through fashion.
Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510
＜URL＞ https://www.adastria.co.jp/

For inquiries regarding this matter, please contact:
◇Contact Us◇

Adastria Co., Ltd. Advertising Department
TEL：03-5466-2157 E-mail：adastria_press_release@adastria.co.jp

Adastria Co., Ltd. Public Relations
TEL：03-5466-2050　E-mail：adastria-pr@adastria.co.jp
＜Product Inquiries＞
Customer Service TEL: 0120-601-162

Related Links
Adastria Sports Sponsorship Introduction