2024 China Basketball Open (CBO League) Press Conference Held in Beijing

On September 10, a press conference for the 2024 China Basketball Open (CBO League) was held in Beijing, marking the official start of a new journey for the event.

Xu Jicheng, Vice Chairman of the Chinese Basketball Association, Yan Xiaoming, General Manager of Shenzhen Basketball Sports (Beijing) Co., Ltd., Wei Wei’ge, Deputy Secretary of the Party Committee, Vice President and Chairman of Huati Events Company of Huati Group, Zhao Xianglin, Assistant to the President of Huati Group and General Manager of Huati Events (Beijing) Sports Management Co., Ltd., and other leaders and guests attended the event to witness the new start of the event together.

The CBO League was founded in 2005 as a large-scale national mass basketball event for Chinese basketball enthusiasts. It has the remarkable characteristics of high competition standards, large scale of events, and wide geographical span, with extremely great influence in the field of mass basketball events.

Starting from 2024, Shenzhen Basketball Sports (Beijing) Co., Ltd. and Huati Sports Events (Beijing) Sports Management Co., Ltd. have reached a strategic cooperation on the event. Both parties uphold the core value concept of “People’s Basketball”, actively respond to the national strategy of national fitness, and are committed to promoting the construction of a healthy China, and carefully build a high-level national basketball event covering the whole year for the majority of basketball fans.

Xu Jicheng, vice chairman of the Chinese Basketball Association, said at a press conference that in this CBO league, we have joined hands with Huati Events, which reflects the common pursuit of the concept of “People’s Basketball” by both parties. It will bring unprecedented development opportunities to the open tournament and jointly promote the improvement of event quality and service level.

Zhao Xianglin, assistant to the president of Huati Group and general manager of Huati Events (Beijing) Sports Management Co., Ltd., said that Huati Events is the national team in the field of sports events, shouldering the mission of promoting the development of Chinese basketball and revitalizing the three major ball sports together with the Chinese Basketball Association and Shenzhen Basketball Company.

In addition, Yi Jinhong, a player of Beijing Enterprises Club, attended the press conference as the star promoter of the CBO League, which attracted wide attention. At the press conference, Yi Jinhong expressed his hope to inspire more basketball fans to bravely sign up for the CBO League with his own experience and pursue their dreams on the highest mass event stage.

The CBO League has proposed new initiatives in business and brand promotion, including a comprehensive brand renewal, incorporating elements with Chinese characteristics such as dragon claws and battle flags, showing the public a younger, more trendy league brand image with Chinese cultural connotations. The event also launched a new slogan – “Gather all strength and passion”, which aims to emphasize that the 2024 China Basketball Open will gather everyone’s strength with strong appeal to fight for the basketball dream together.

In terms of media cooperation, the CBO League has reached strategic cooperation with various media platforms such as Kuaishou, Weibo, Zhibo, and Woao Basketball, aiming to record the players’ basketball journey and glorious moments in an all-round and multi-angle manner through the platform, and to promote the upgrade of the quality of the China Basketball Open.

The successful holding of the 2024 China Basketball Open press conference marks the official start of a new journey for the event. With the joint efforts of all parties, the CBO league will become a shining pearl in the field of Chinese mass basketball, and make greater contributions to the development of Chinese basketball and the construction of a healthy China.