2024 China Basketball Open (CBO League) Press⁤ Conference Held in Beijing

On September ⁤10, a press conference for the ‍2024 China ⁣Basketball Open ⁤(CBO​ League) ‌was held in Beijing, marking the official start of ‍a new journey for the ⁢event.

Xu ⁢Jicheng, Vice Chairman of the ​Chinese Basketball​ Association, Yan​ Xiaoming, General‍ Manager of Shenzhen Basketball Sports (Beijing) Co., Ltd., Wei ⁤Wei’ge, Deputy Secretary of the Party⁢ Committee, Vice ‍President and Chairman of Huati‍ Events Company of ‌Huati‍ Group,​ Zhao Xianglin, Assistant ⁤to the President of Huati Group and General Manager of‌ Huati Events (Beijing) Sports Management Co.,​ Ltd., and other leaders and guests attended the event to witness the ‌new start of the event ⁤together.

The‍ CBO ⁢League was founded in 2005 as⁤ a large-scale ‍national mass basketball event‍ for Chinese basketball enthusiasts. It has the remarkable characteristics of high competition standards, large scale of events,⁣ and wide geographical span, with extremely great influence in the⁣ field of mass basketball events.

Starting from 2024, Shenzhen Basketball Sports (Beijing) Co., Ltd. and⁢ Huati Sports Events (Beijing) Sports Management Co., Ltd. have ⁤reached a strategic cooperation on the event. Both​ parties uphold⁣ the⁣ core value concept of “People’s ‍Basketball”, actively respond to⁢ the national strategy of ​national fitness, and are committed to⁣ promoting​ the construction of a ⁣healthy China, ‌and carefully build a high-level national ‍basketball‌ event covering the whole year‌ for the majority⁢ of basketball fans.

Xu ‍Jicheng, vice chairman of the Chinese Basketball ​Association, said at a press⁢ conference that⁤ in this CBO league, ‌we⁢ have joined hands ⁤with Huati Events, which reflects the common⁤ pursuit ⁢of the concept of “People’s Basketball” by both ​parties. It will bring unprecedented development opportunities to the open ‍tournament and‍ jointly promote the improvement of event quality and service⁢ level.

Zhao Xianglin, assistant to the president of Huati Group and general manager of Huati⁢ Events (Beijing) ​Sports Management Co.,⁢ Ltd., said that Huati Events is the national team in the field of sports events,‍ shouldering the mission of promoting the development of Chinese basketball and revitalizing the three⁣ major ‌ball sports together ‌with the Chinese Basketball ‌Association and Shenzhen Basketball Company.

In addition, Yi‍ Jinhong, a player of Beijing Enterprises Club, attended the press​ conference as the star promoter of the CBO League, ‍which attracted wide‌ attention. At the press conference, Yi Jinhong expressed his hope to inspire more basketball fans ‍to bravely sign⁤ up for the ‌CBO League with his‍ own experience and​ pursue their dreams on the highest mass⁢ event stage.

The CBO ​League has proposed new initiatives in business and brand promotion, including a comprehensive brand renewal,⁤ incorporating elements with Chinese⁢ characteristics⁢ such⁣ as dragon claws and battle⁤ flags, ⁣showing the⁣ public a younger, more trendy league brand image with Chinese cultural connotations. The event also launched a⁤ new slogan -⁢ “Gather all strength and passion”, which aims to emphasize that the 2024 ⁢China Basketball Open‌ will ⁣gather ⁤everyone’s strength‍ with strong appeal to ⁢fight for the basketball dream together.

In terms of media cooperation, the CBO League has reached strategic cooperation with various ​media platforms such as Kuaishou, Weibo, Zhibo, and Woao Basketball, aiming to record the players’ basketball journey and glorious moments ​in an all-round and multi-angle manner ⁢through the platform, and to promote the upgrade ⁤of‍ the quality of the China Basketball Open.

The ⁢successful‍ holding of the 2024 China Basketball‌ Open⁤ press conference‍ marks the official start‍ of a new⁤ journey for the event. ‌With the joint efforts of all parties, the CBO‌ league will become a shining pearl in the​ field of Chinese mass basketball, and make greater contributions to the development of Chinese basketball and the construction​ of a healthy China.