Tokyo Game Show 2024: A Showcase of Gaming Excellence

The third day of the Tokyo Game Show 2024, Japan’s largest gaming festival, was a resounding success, with over 3,200 booths set up by participating companies in 985 locations. To accommodate the large crowd, the organizers opened all doors to the exhibition hall 30 minutes early.

Casual Games Take Center Stage

During my visit to the Sony booth in Hall 6, I stumbled upon officials from Joy Nice Games’ ‘Growing Mushrooms’ booth, wearing red mushroom hats. This idle RPG has gained immense popularity in China and Japan, surpassing Lineage M in the domestic app market. The booth featured a Goods Gatcha event and a cosplay event, drawing significant attention from visitors.

Nintendo Lawsuit Doesn’t Deter ‘Pal World’ Developers

Japanese indie developer Pocket Fair showcased ‘Pal World’ at a large booth in Hall 7, despite patent infringement lawsuits from Nintendo and Pokemon Co., Ltd. The booth featured large balloons, a photo zone, and a ‘Jet Run’ ride, attracting a significant crowd. An event was also held to promote IP rights, featuring cosplay players.

Nike Makes a Splash at the Tokyo Game Show

Shift Up’s ‘Goddess of Victory: Nike’ was showcased at the Level Infinite booth, featuring a real-life showcase room with 10 consecutive in-game gacha scenes. Visitors could interact with the showcase room, and life-size figures and a photo zone were set up to satisfy local fans.

Booth Models Attract Visitors

Game companies still use booth models to promote their games, distributing clear holders or fans containing the main image of the submitted work. Visitors flocked to take pictures with the booth models or of them. Although this practice has been discontinued in some gaming events due to controversy, it remains a popular attraction at the Tokyo Game Show.