Galaxus CEO Surprised by Swiss Reaction to Alice Weidel Ad
A Galaxus online retailer advertisement mocking Alice Weidel, a German politician, sparked controversy, and the company’s CEO, Florian Teuteberg, expressed surprise at the strong reaction in Switzerland, according to reporting from Blue News.
Key Takeaways
- Galaxus CEO Florian Teuteberg was surprised that the response to the advertisement, which satirized AfD leader Alice Weidel, was stronger in Switzerland than in Germany.
- Swiss customers reportedly asked the company to remain apolitical and avoid such topics.
- Teuteberg indicated the company will consider the feedback moving forward.
Teuteberg noted the feedback from Swiss customers centered on a desire for the company to avoid political statements. The advertisement has prompted a discussion about the role of businesses in political commentary.
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