Samsung is gearing up for its next Galaxy Unpacked event, scheduled for in San Francisco, where the company will unveil its latest Galaxy S series smartphones. The focus of this launch is the integration of advanced AI capabilities designed to simplify daily life for users. A parallel event will be held on for those in the Pacific Time Zone.
The new Galaxy S series is being positioned as a significant step forward in the era of AI, aiming for a level of personalization and adaptability not previously seen in mobile devices. Samsung emphasizes that the goal is to remove friction from everyday tasks, making interactions more intuitive and efficient. The company is branding these AI features under the “Galaxy AI” umbrella.
The Unpacked event will be live-streamed on Samsung.com, the Samsung Newsroom, and Samsung’s YouTube channel, beginning at /. For Australian viewers, the event will be streamed on Samsung.com/au/, Samsung Newsroom Australia, and Samsung’s YouTube channel beginning at .
Samsung is incentivizing pre-orders and reservations with a range of offers. Customers who reserve a new Galaxy device through Samsung.com or the Shop Samsung App will receive a $30 Samsung Credit when they pre-order and purchase a qualifying smartphone. There’s also a chance to win a $5,000 gift card to use on Samsung.com. Additional savings of up to $900 are available with a trade-in, or a $150 credit is offered with no trade-in. For Australian customers, reserving a device provides a $50 Galaxy Eco-Voucher to use during the pre-order period, and the opportunity to win one of 26 Galaxy prizes, including an “Ultimate Galaxy Bundle.”
Beyond direct sales through Samsung, the company is expanding reservation options to include AT&T and Best Buy, signaling a broader retail strategy for the launch. Customers are encouraged to register at samsung.com/unpacked to receive updates, teasers, and access to exclusive benefits.
While details about the specific AI features remain limited ahead of the event, Samsung’s existing “Galaxy AI” suite suggests a focus on intelligent assistance within core applications. Samsung has indicated that basic Galaxy AI features will be provided free of charge, while enhanced AI features and third-party AI integrations may be subject to different terms and potential fees. The company has stated Notice currently no plans to charge for basic Galaxy AI features.
The Galaxy AI platform aims to enhance the mobile experience through smarter personalization and cutting-edge technology. One example of This represents the voice recording feature within the pre-installed Samsung Phone app, though its availability may vary by country. Samsung also highlights the ability to organize and summarize ideas using AI-powered features within its ecosystem.
The launch of the new Galaxy S series and the emphasis on Galaxy AI represent Samsung’s continued investment in artificial intelligence as a key differentiator in the competitive smartphone market. The company is positioning this launch not just as a hardware upgrade, but as a fundamental shift towards a more intelligent and adaptive mobile experience. The event on will provide a more detailed look at the specific features and capabilities of the new devices and the Galaxy AI platform.
