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Gary Lineker’s Production Company Secures £14 Million Deal with netflix for World Cup Podcast
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Former England footballer Gary lineker’s production company, Goalhanger Podcasts, has reportedly secured a substantial deal with Netflix to produce a podcast covering the 2026 FIFA World Cup.The agreement,estimated at £14 million,builds on Lineker’s existing success in the podcasting space.
Deal Details and Scope
According to reports in the Daily Mail and The Times, Netflix will leverage Goalhanger Podcasts to create exclusive audio content surrounding the 2026 World Cup, which will be co-hosted by the United States, Canada, and Mexico. The podcast is expected to provide in-depth analysis, interviews, and behind-the-scenes coverage of the tournament.
The deal signifies Netflix’s continued expansion into sports-related content, seeking to capitalize on the global popularity of football. This move aligns with Netflix’s broader strategy of offering diverse content to attract and retain subscribers.
Goalhanger Podcasts: A Growing Media Empire
Goalhanger Podcasts, founded by Gary lineker in 2019, has quickly become a prominent player in the UK podcasting market. The company produces a range of popular podcasts, including “The rest is Football,” “The Rest is History,” and “The Rest is Politics.”
Lineker’s success extends beyond “The Rest is Football.” He previously produced podcasts during the FIFA Club World Cup with DAZN and covered LaLiga in August,demonstrating a pattern of leveraging major sporting events for podcast content. The Daily Mail notes these prior agreements.
| podcast Title | Focus | Notable Hosts/Contributors |
|---|---|---|
| The Rest is Football | Football analysis and discussion | Gary Lineker, Alan Shearer, micah Richards |
| The Rest is History | Ancient events and analysis | Tom Holland, Dominic Sandbrook |
| The Rest is Politics | Political analysis and discussion | Alastair Campbell, Rory Stewart |
Netflix’s Strategy in Sports
This deal with Goalhanger Podcasts is part of a larger trend of streaming services
