Gender-Balanced TV Shows Boost Viewership – IMDbPro Data

The ReFrame Report includes a report card showing the percentage of Top 100 series that met ReFrame Stamp criteria from each company. This year, two streaming companies, Amazon MGM Studios and Netflix, as well as projects released by Warner Bros. Discovery, earned the ReFrame Stamp for more than 50% of their releases. None of the three series released by NBCUniversal on Peacock obtained the Stamp, and there were no Top 100 series from ‘Other’ distributors, a category that has historically included companies like AMC, Lionsgate and IFC.

The ReFrame Stamp is an acknowledgement of gender-balanced hiring, so every production—regardless of subject matter or the gender of its director or lead talent—can achieve gender parity. The Stamp is awarded to series that hire ‘qualifying candidates,’ or women or individuals of other underrepresented gender identities/expressions (including those who are transgender, nonbinary, or gender non-conforming) in at least 50% of key roles roles, including showrunner, directors, writers, executive producers, lead, co-leads, director of photographer, production designer, costume designer, editor, composer, music supervisor, VFX supervisor, line producer, unit production manager, first assistant director, stunt coordinator and intimacy coordinator. Additional points are awarded to productions that hire qualifying candidates of color in these key positions, and to those with overall gender parity in their crews. View the full ReFrame Stamp criteria here.

To award the Stamp, ReFrame examined IMDbPro data on the 100 most popular scripted television and streaming series with a full season of episodes released during the Emmys eligibility period of June 1, 2024 – May 31, 2025. In 2017-18, 2018-19, 2019-20 and 2024-25, percentages are based on analysis of the Top 100 series; from 2020-21 to 2023-24, they are based on the Top 200 series. Each show was considered for the list based on its top-performing four weeks during the eligibility period on the IMDbPro proprietary ranking of titles, factoring in the removal of sports, news, non-fiction and reality programs. IMDbPro rankings are based on the actual page views of the more than 250 million monthly visitors to IMDb worldwide.

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2024-25 Top 100 ReFrame Stamp Recipients

† Denotes series nominated for 2025 Emmy Award

9-1-1 / ABC: Season 8

The Acolyte / Disney+: Season 1

Agatha All Along / Disney+: Season 1

A Good Girl’s Guide to Murder / Netflix: Season 1

A Man on the Inside / Netflix: Season 1

Apple Cider Vinegar / Netflix: Season 1

†Arcane / Netflix: Season 2

A Thousand Blows / Hulu: Season 1

Bad Sisters / Apple TV+: Season 2

†The Bear / Hulu: Season 4

†Black Mirror / Netflix: Season 7

The Bondsman / Prime Video: Season 1

†The Boys / Prime Video: Season 4

Cross / Prime Video: Season 1

†The Diplomat / Netflix: Season 2

Dune: Prophecy / HBO Max: Season 1

Emily in Paris / Netflix: Season 4

†The Four Seasons / Netflix: Season 1

Good American Family / Hulu: Season 1

Grey’s Anatomy / ABC: Season 21

Grotesquerie / Hulu/FX Network: Season 1

†Hacks / HBO Max: Season 4

†The Handmaid’s Tale / Hulu: Season 6

House of the Dragon / HBO Max: Season 2

Kaos / Netflix: Season 1

The Lincoln Lawyer / Netflix: Season 3

Lioness / Paramount+: Season 2

Lord of the Rings: The Rings of Power / Prime Video: Season 2

The Madness / Netflix: Season 1

†Matlock / CBS: Season 1

Missing You / Netflix: Season 1

My Lady Jane / Prime Video: Season 1

The Night Agent / Netflix: Season 2

†Nobody Wants This / Netflix: Season 1

No Good Deed / Netflix: Season 1

†Only Murders in the Building / Hulu/ABC: Season 4

†The Penguin / HBO Max: Season 1

The Perfect Couple / Netflix: Season 1

†The Pitt / HBO Max: Season 1

Ransom Canyon / Netflix: Season 1

†The Residence / Netflix: Season 1

Secret Level / Prime Video: Season 1

Tell Me Lies / Hulu: Season 2

Toxic Town / Netflix: Season 1

Yellowjackets / Showtime: Season 3

2024-2025 ReFrame Stamp Recipients Outside the Top 100

These series independently applied for the ReFrame Stamp as part of their production process.

The Better Sister / Prime Video: Season 1

Cruel Intentions / Freevee: Season 1

Disney Jr.’s Ariel / Disney+: Season 1

Harl / Prime Video: Season 3

Mayfair Witches / AMC: Season 2

Queenie / Hulu: Season 1

The Road Trip / Paramount+: Season 1

The Second Best Hospital in the Galaxy / Prime Video: Season 2

SkyMed / Paramount+: Season 3

UnPrisoned / Hulu: Season 2