Generali Partners Hexagon Cup 2026
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At a glance
- * International insurance company Generali Group has become the main commercial partner for the 2025 Hexagon Cup, a padel tournament.
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Generali Group Becomes Main Sponsor of Hexagon Cup
* International insurance company Generali Group has become the main commercial partner for the 2025 Hexagon Cup, a padel tournament.
* The tournament will be officially named the “Generali Hexagon cup.”
* The event will be held in Madrid from January 28 too February 1.
* The sponsorship includes both on-court and off-court activations.
* Alpine was the title sponsor for the 2024 edition of the Hexagon cup.
* Generali has a history of sports sponsorships in Spain, including the national rugby team and the Malaga Marathon.
* the Hexagon cup was founded by figures involved in Formula E and extreme E.