Generation X: A Major Force in Beauty Spending as Brands Take Notice
News Context
At a glance
- Generation X consumers, born between 1965 and 1980, are currently the leading spenders in the global beauty market, according to a joint study by NielsenIQ, World Data Lab...
- The report forecasts that Gen X will dominate beauty spending from 2024 to 2034, driving an estimated USD 150 billion in growth over the decade.
- Despite this significant market presence, Gen X has often been overlooked by beauty brands that have historically targeted younger demographics such as Gen Z and millennials.
Generation X consumers, born between 1965 and 1980, are currently the leading spenders in the global beauty market, according to a joint study by NielsenIQ, World Data Lab and Spate.
The report forecasts that Gen X will dominate beauty spending from 2024 to 2034, driving an estimated USD 150 billion in growth over the decade.
Despite this significant market presence, Gen X has often been overlooked by beauty brands that have historically targeted younger demographics such as Gen Z and millennials.