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Genesis Unveils X Gran Equity Concept SUV, GMR-001 Hypercar in New York
NEW YORK (april 24, 2025) — Genesis showcased it’s design prowess at genesis House New york on April 15, unveiling the X Gran Equity Concept SUV and the GMR-001 Hypercar to an audience of over 200 automotive industry professionals.
X Gran Equity Concept SUV Debuts
The X Gran Equity Concept,Genesis’ inaugural fairy-tale-inspired sports utility vehicle,was met with keen applause and cheers upon its debut. The vehicle represents a bold step for the brand, blending luxury with innovative design elements.
GMR-001 Hypercar Design revealed
Following the SUV reveal, Genesis presented the design for the GMR-001 Hypercar, slated to appear in motor sports racing games starting next year. Luke Donckerwolke, President of Hyundai Motor Group’s Global Design Headquarters, described the hypercar as “a work on a track,” emphasizing its performance-oriented design.
Genesis and Golf Marketing
Genesis has been actively involved in golf marketing since 2016, starting with korean men’s golf. in 2017, the company expanded its efforts by becoming the title sponsor of the PGA Tour’s ‘Genesis Open’ in the United States. The Genesis Open was later promoted to the ‘Genesis Invitational’ in 2020, recognized as one of the PGA’s 17 express competitions.
Genesis G90 Long Wheelbase
Genesis unveils X Gran Equity concept SUV and GMR-001 Hypercar in New York: Your Top Questions answered
Genesis made a splash in New York City on April 15, 2025, showcasing its design innovation. This article answers your burning questions about the X Gran Equity Concept SUV, the GMR-001 Hypercar, and Genesis’ broader marketing efforts.
What happened at Genesis House New York on April 15,2025?
Genesis unveiled its design prowess at Genesis House new York on April 15,2025. The event highlighted two new vehicles: the X Gran Equity Concept SUV and the GMR-001 Hypercar. Over 200 automotive industry professionals attended the showcase.
What is the X Gran Equity concept SUV?
The X Gran Equity Concept is Genesis’ initial foray into the sports utility vehicle (SUV) market,drawing inspiration from fairy tales.Its debut was met with enthusiasm, as the vehicle blends luxury with innovative design elements, signifying a bold step forward for the brand.
What is the GMR-001 Hypercar?
The GMR-001 Hypercar is a performance-focused vehicle designed to appear in motorsports racing games starting next year. According to Luke Donckerwolke, President of Hyundai Motor Group’s Global Design Headquarters, the hypercar is “a work on a track,” emphasizing its performance-oriented design.
How is Genesis involved in golf marketing?
Genesis has been actively involved in golf marketing since 2016, beginning with Korean men’s golf. The company expanded its efforts in 2017 by becoming the title sponsor of the PGA Tour’s “Genesis Open” in the United States. The Genesis Open was later elevated to the “Genesis Invitational” in 2020, recognized as one of the PGA’s 17 express competitions.
Is the Genesis G90 Long Wheelbase discussed in the article?
Yes, the Genesis G90 Long wheelbase is mentioned. The article includes an image of the vehicle’s black exterior, even though there is no descriptive text within the original article about this specific model.