Get Apple: The First 50 Years Book for 31% Off on Amazon

Tech columnist David Pogue has released a comprehensive corporate biography of Apple titled Apple: The First 50 Years. The book was launched to coincide with the company’s 50th anniversary, which occurred on April 1, 2026.

The publication serves as a detailed historical record of the company’s evolution, spanning from its inception as a scrappy startup in 1976 through its current status as one of the most valuable companies globally. The narrative covers key eras, including the early days of Steve Jobs and Steve Wozniak, the period of near-collapse, the return of Jobs and the subsequent decade under the leadership of Tim Cook.

Comprehensive Historical Scope

Published by Simon & Schuster, the book is a 608-page, full-color volume designed as a coffee-table history. Pogue utilized 150 new interviews with key figures to fill historical gaps and challenge existing mythologies surrounding the company’s trajectory.

Among the interviewed individuals are influential figures such as Steve Wozniak, John Sculley, and Jony Ive, as well as current executives and designers.

Retail Availability and Pricing

As of April 4, 2026, the hardcover edition of the book is available at a discounted rate. On Amazon, the price has been reduced to $34.38 from a list price of $50.00, representing a 31 percent discount.

This pricing has also been matched by other major retailers, including Walmart and Target, where the book is similarly listed at $34.38.

For customers purchasing through Amazon, the service provides an estimated delivery date of April 9, 2026, for those utilizing free delivery options.