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LE SSERAFIM Achieves ‘Crazy Growth’ in the US and UK Music Markets
Photo enlargement: LE SSERAFIM. Photo: Source Music
LE SSERAFIM has demonstrated remarkable growth in the US and UK music markets with their latest release.
The title song ‘CRAZY’ from their 4th mini album has achieved the group’s highest ranking on Spotify’s ‘Weekly Top Songs US’, reaching 83rd place with over 3.36 million streams in the US alone during the aggregation period of August 30 – September 5.
This achievement marks a significant increase of over 16% compared to their previous work “EASY”, which entered Billboard’s main song chart “Hot 100” with 2.89 million weekly streams. According to Spotify’s ‘Daily Top Songs US’, the song has consistently streamed over 440,000 times every day since its release.
LE SSERAFIM has also broken their own record for most weekly streaming on Spotify’s Global Chart, with ‘CRAZY’ ranking 58th on the latest ‘Weekly Top Songs Global’ with approximately 13.86 million streams. The song has also made it to the ‘Weekly Top Songs’ in 21 countries/regions, including Taiwan, Singapore, Japan, and Canada.
The group has achieved a notable feat by entering the UK Official Singles Chart for the first time with ‘CRAZY’, ranking at number 83. On the sub-charts ‘Single Downloads’ (14th) and ‘Single Sales’ (15th), the song has risen 25 places compared to their previous work “Easy”, achieving a “career high” for the team.
LE SSERAFIM’s impressive performance on Spotify and the UK Official Charts has solidified their elevated status in the mainstream pop market.
The group is set to perform on the pre-show stage of the ‘2024 MTV Video Music Awards’ at the UBS Arena in New York, USA, and are also nominated for ’PUSH Performance of the Year’, making them the only K-pop singer in the running for this award.