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Gambling’s Grip on cricket: Sponsorship Concerns and Calls for Change
Table of Contents
Growing scrutiny surrounds the close ties between Australian cricket and the gambling industry, leading to controversies over sponsorships and calls for stricter regulations.
The Controversy Surrounding Glenn McGrath
Australian cricket legend Glenn McGrath has been removed from ABC commentary duties for the upcoming Ashes series due to his commercial partnership with a major betting agency. This decision, reported widely on November 17, 2023, highlights the increasing tension between sporting organizations and gambling sponsorships The Guardian.
McGrath had been advertised as an ABC commentator for the Ashes series in promotional materials, but the public broadcaster ultimately decided his involvement was incompatible with its editorial guidelines regarding gambling advertising. This follows a pattern of similar decisions across Australian sporting codes.
The Power of Athlete Endorsements
The use of prominent athletes like McGrath to promote gambling services is a key concern. Research suggests that endorsements from trusted figures can normalize gambling behavior and reduce perceptions of risk. As noted in marketing studies, people are less likely to view somthing as risky if they trust the person promoting the product. This is particularly concerning given the potential for gambling harm.
The Australian Institute of Family Studies has documented the increasing rates of problem gambling in Australia, with a significant proportion linked to sports betting Australian Institute of Family Studies.
Calls for a Ban on Gambling Advertising
Usman Khawaja, a current Australian cricketer competing in the Ashes, has publicly criticized the Albanese government for its slow response to calls for a ban on gambling advertisements.On November 16, 2023, Khawaja stated the government had been “100% too slow” to act and urged a complete separation between wagering and sport ABC News.
Khawaja argued that the constant association of gambling with sport creates a “very, very risky precedent,” normalizing the behavior and potentially leading to increased gambling-related harm.
Gambling Sponsorships in australian sport: A wider Trend
Cricket is not alone in facing scrutiny over its links to the gambling industry. Many
