GMA Beats Today in Demo Ratings
good Morning america Reclaims morning Show Crown,Overtaking Today in Key Demo
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ABC’s Morning Show Sees Meaningful Gains,While NBC’s Today Experiences Declines
New York,NY – July 21,2024 – In a significant shift in the morning television landscape,ABC News’ Good Morning America has once again ascended to the top spot as America’s most-watched morning show for the week of July 21. This marks a triumphant return to No. 1 for GMA in the crucial Adults 25-54 demographic, a position it last held consistently in August 2023.
The victory comes as good Morning America edged out NBC News’ Today by a narrow margin of 7,000 viewers in the advertiser-coveted Adults 25-54 demo. This win is notably noteworthy as Today was the only morning program to experience viewership declines across the board during the same week.
GMA’s Momentum and Today’s Stumble
According to Nielsen’s live-plus-same-day data, Good Morning america averaged an remarkable 2.625 million total viewers and 481,000 viewers in the Adults 25-54 demographic for the week. This performance represents a solid +1% increase in total viewers and a substantial +8% surge in the demo compared to the previous week. While GMA‘s total viewership saw a slight -1% dip compared to the same week in 2023, its performance in the key demo remained flat, demonstrating resilience in a competitive environment.
In stark contrast, Today now finds itself in second place in both measured categories. The NBC morning show garnered 2.297 million total viewers and 474,000 demo viewers for the week. This represents a concerning -5% drop in total viewers and a significant -10% decline in the Adults 25-54 demo when compared to the prior week. Looking back at the same week in 2023, Today‘s viewership was down even more sharply, with a -12% decrease in total viewers and a steep -20% fall in the demo.
CBS Mornings Shows Mixed results
Meanwhile, CBS Mornings reported 1.8 million total viewers and 287,000 viewers in the Adults 25-54 demo. While the program saw a -2% decrease in total viewers week-over-week, it achieved a notable double-digit gain of +11% in the demo. this made CBS Mornings the only network to post positive double-digit movement in either of the measured categories. However, when compared to the same week in 2023, CBS Mornings experienced a -10% decline in total viewers and a -20% drop in the demo.
A Look at the Numbers
Here’s a breakdown of the morning show ratings for the week of July 21:
| | ABC | NBC | CBS |
| :——————– | :———- | :———- | :———- |
| Total Viewers: | 2,625,000 | 2,297,000 | 1,800,000 |
| A25-54: | 481,000 | 474,000 | 287,000 |